Magento 2 is a brilliant open-source e-commerce platform that can help you build a killer store for your customers. Running an online store is challenging but Magento 2 comes with all the essential features that will ensure things run smoothly. All you have to do is create an SEO strategy for your Magento 2 store to make it even more powerful and prominent.
Having a strong SEO strategy will help your target audience find you easier. It will make you rank higher in Google search results and stand out from your competition. And, if you don’t know how to improve your Magento store’s SEO, we’ve got you covered. Below, you’ll find 5 best SEO practices for setting up your Magento 2 store.
5 Ultimate SEO Practices for Setting Up Magento 2 Store
Let’s check them out, one at a time.
1. Smart Keyword Research
SEO is short for search engine optimization. When a person types a search term in Google search box, the algorithms start looking for the content that best fits that search. And that’s why you need strong keywords for your Magento 2 store SEO strategy.
Finding the right keywords is the first step you need to make, to ensure your SEO strategy is powerful and effective. To find the right keywords, you need to use tools that will help you do it properly. Here are just some of the best keyword finders out there:
- Google Keyword Planner
- Keyword In
- Moz Keyword Explorer
These and many other tools can help you detect the keywords that your target audience is going to search for. Once you find the keywords avoid two of the most common keyword mistakes you can make:
- Keyword stuffing
- Keyword cannibalization
Instead, insert your keywords naturally and make sure they fit the content you’re inserting them to.
2. Advanced Product Description
Another great opportunity for improving your Magento 2 store’s SEO is to use the product description pages. These pages make room for practicing great SEO and creating an even more stable strategy. This is why you need to write killer product descriptions.
A product description contains:
- Keywords and key phrases (inserted naturally)
- Product information organized by type (materials, features, price, characteristics, etc.)
- Short product description
All of this creates enough space for you to insert the right keywords and boost your SEO.
Remember, it’s always best to rank for a more specific keyword. Specific keywords don’t have such strong competition as those broad and general ones. Here’s a couple of examples:
- General: airpods
Specific: airpods with wireless charging case
- General: coffee maker
Specific: best coffee maker for home use
Aim at more specific keywords and place them in your product descriptions to make sure your SEO strategy is flawless.
3. Adding a Blog
If you know anything about SEO and content marketing strategy, you know how important blogging is. Blogging is one of the best and strongest content marketing tools today that can help you drive traffic to your website. It’s also one of the best SEO practices for your website.
There’s no doubt that you should make it a part of your Magento 2 store SEO strategy.
To set up a blog on your Magento 2 store, just get the blog extension. Once you set up your blog, use it to create and share valuable content that will attract your target audience.
Write content that is:
- Related to trending topics
- Practical and useful
Think about the things your target audience wants to read about and cover them in your blog. Make sure to include different types of blog posts, such as:
- How-to blog posts
- Product reviews
This way, you’ll be combining different kinds of tools and strategies to create the blog posts your target audience will want to read.
On top of it all, watch the structure of your blog posts. Don’t just post huge chunks of text. Instead, make sure that it’s easy to scan. Include:
- Bullet points
- Short paragraphs
- Bold and italics
Use an academic writing service if you need any help with writing, proofreading, or editing your blog posts. Finally, don’t forget to include the right keywords that you’ve previously found.
4. Image Optimization
The visual effect of your Magento 2 store is important. This is why you should include images and videos to boost the visual effect and make your products more appealing. But, to boost your SEO, you have to optimize the images and videos that you use. This is one of the most necessary SEO practices to do.
Here’s what you need to do:
- Create proper alt-tags for each image or video
- Use a specific and realistic description in the alt-tag
- Add a keyword if you can do it naturally
- Avoid keyword stuffing in the alt-tags
- Make them short
So, instead of your alt-tag being “superfoods-best-supplements-healthy-food.jpg” make it more specific to what is actually on the picture, like “a-bowl-of-fresh-healthy-bueberries.jpg”.
5. Speeding it Up
The last tip of SEO practices is speeding up. You may not be aware of this, but your Magento 2 store’s loading speed influences your SEO ranking. Slow loading pages have a high abandon rate. This is because people don’t have the patience to wait for anything online. They want it all, and they want it now. If you have a high abandon rate, Google will recognize your website as weak and it will influence your ranking poorly.
Here’s what you can do to speed your store up:
- Choose fast hosting
- Allow caching
- Update Magento
- Enable CSS/JS minification
- Optimize images
- Use a quality theme
Combine these elements until you find the formula that works best for you. The fastest your page load time is, the more people enjoy visiting it.
Your Magento 2 store needs you to create a killer SEO strategy and do everything you can to make it more prominent and effective. This will help you find new customers and boost your sales. Use the 5 golden rules we’ve listed above, to create a strong SEO strategy for your Magento 2 store. Invest the effort and it will pay off.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.
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