We have gradually moved towards the digital age where everything that we need is only a click away and is delivered to our doorstep at our convenience. Ecommerce industry achieved great success in the year 2019, as its worldwide revenue reached more than 3.53 trillion USD. In the coming years, by the end of 2023, it is soon to reach up to 6.54 trillion. The numbers are a testimony of the growth that the Ecommerce Development industry has achieved, and there is no doubt that the e-commerce industry is here to stay for the longest time. Have you been updated with popular ecommerce development trends in 2021?
Ecommerce after COVID-19
COVID-19 has made a huge impact on ecommerce. We have been through a lockdown and most of our favorite stores had to be shut down by the government. But one thing that kept connected with it was the access to these stores amidst the crisis, and we tend to utilize online shopping. You can also use Magento Website Development for building your online store.
It has been predicted by the experts that due to the impact of coronavirus, there will not be short-term growth in ecommerce sales, and instead, it will grow even after COVID-19 is over. People have started using online purchasing massively as compared to going to offline stores- as it is more convenient and provides its customers with the benefit of contactless payments.
Ecommerce Development Trends 2021
1. Headless Commerce
Headless commerce is referred to as an ecommerce platform with no pre-designed storefront. It is basically a traditional e-commerce model that requires constant updates to back-end and front-end systems. This eventually messes up the entire information and you are left with nothing but a mess.
With this kind of architecture, brands can ensure freedom of expression in whatever they want. Moreover, it enables the brands to provide more enriching customer experience and avoid wasting their time and effort when it comes to handling the back-end data. Doing this will be one of the best techniques to ensure that your online store goes a step ahead and helps you keep up with consumer technology.
2. Voice Search
The second idea of top ecommerce development trends in 2021 is voice search. Voice assistants such as Alexa, Siri, and Google Assistant have made our lives easier in a lot of ways. These devices have made a significant difference in our lives and have transitioned from “typing” to “speaking” to perform the tasks. This is one of the most important trends that is becoming hugely popular. This trend is surely going to ensure a better customer experience in the coming time.
3. Marketing Automation
Marketing automation plays a key role in expanding your online business and achieving your revenue and growth goals. With this, you can manage the marketing processes more effectively and also run campaigns across different social media channels. By combining e-commerce with marketing automation, you can provide an exceptional shopping experience to the customers and create marketing campaigns tailored to your audience more efficiently.
You need to understand that marketing automation is more than scheduling social media posts and email marketing. With this, you can take the necessary steps to customize the landing pages, provide easily accessible shopping carts and ensure that your customers get a comfortable and satisfactory experience.
4. Artificial Intelligence (AI)
AI has brought a new revolution into this world, and with this, more and more organizations are adapting this technology to set things in motion and further develop and bring changes in the functioning of their business.
Several companies have already started using AI to carry out the tasks and determine the market trends and patterns based on browser history and witness a sudden boost in their sales and revenue.
5. Augmented Reality (AR)
The next idea of top ecommerce development trends is AR. Whether you believe in online shopping or not, it is time to start believing in the same. Most of the people who started their online business have shifted towards this online experience and have attained success in the long run.
However, you will still find a massive number of consumers who can opt for a full experience before they tend to make a purchase. With the help of augmented reality, you can provide the customers a viewpoint on the products that you want to sell them.
6. Helpdesk Softwares
For better support and task management, store owners should consider a helpdesk software which can help to manage all of their customer communication and tickets in one platform (email, social media, SMS, phone).
Gorgias is one of the leading helpdesks for Shopify, Magento, and BigCommerce merchants where retailers . It’s powered with machine learning to automate up to 25% of commonly asked questions and seamlessly integrates into your existing tech stack to deliver better customer support.
So, with these ecommerce development trends in 2021, make sure to look out for the improvements in these days in the coming years and ensure that you adapt to them to seek growth on your online store.
7. Online payments
With the shopping experience becoming more and more efficient, retail businesses need online payment options like Authorize.Net, PayPal, Stripe, etc to make the process even more seamless for the customers. Modern payment processing software solutions are flexible, easy to integrate and support all possible platforms. The social payment option is ideal for the users to pay for using the social media platforms of their choice. These days, most of the social media platforms have integrated their own set of versions.
Using chat bots is one of popular ecommerce development trends. Chat bots have been in the service for quite a lot of years, and are helpful for both consumers and retailers. These are a kind of personal assistant that helps in guiding the customers at every step. Although during the earlier stages, these were not that accurate earlier but with the introduction of AI to these chatbots that have covered up all that was missing. With this, they have proved effective in providing more accurate and relevant responses and information to ensure better customer experience.
9. Enhanced Shipping Options
Same-day delivery has become a mainstream option for all shopping stores online. There have been no major improvements apart from small-add ons in the retail industry. Ever since it picked up its pace with the new-age trends, a lot of additions have come along the way.
10. Subscription-Based Models
This model is one of ecommerce development trends. It has gained significant growth over the past few years and is rising at a good rate. Moreover, there is a rise in multiple subscription-based companies over the past one year. This model has achieved a massive success rate along with a few downs that require constant attention.
One of the most challenging aspects of this kind of model is to create a sense of variety and value among the audiences. Once the model is created, the challenge will be to stain and avoid the drop and loss of subscriptions. This can be achieved by generating strong ideas that are backed by understanding the market that you wish to target.
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