In today’s blog, we will come up with a few must-have tactics for eCommerce to ultimate sales.
The success of e-commerce websites make global businesses increasingly fierce in digitizing distribution channels. According to predicted by exerts, in 2020, e-commerce experts believe that the rate of shopping on online channels will quickly exceed thirty percent when compared to the current figure. Therefore, the more competition in e-commerce is, the more store owners have to come up with the right marketing strategies, and one of the indispensable assistants is e-commerce tools. In the last months of the year, the holiday days are coming. Being store owners, how have you prepared to welcome Holiday Sales 2020?
Useful Tactics for eCommerce
1. Your Website Optimization
Nowadays, succeeding in organic search requires optimizing for a combination of factors that search engines consider on-page and off-page.
1.1. On-page optimization
On-page SEO (or on-site SEO) is understood as the practice of optimizing web pages to improve a website’s search engine rankings as well as get more organic traffic.
Not only what is visible to users such as headlines, numbers, etc., but also what is encoded in the search engine bar also is optimized on your website and content.
1.2. Off-page optimization
Off-page SEO (or off-site SEO) refers to how you optimize your website via external means.
To do this, it is necessary to have certain tricks:
- Build quality backlinks: Backlink is the optimization of off-page SEO by placing your main website link on another website to get high rankings on search engines. From effective backlink design, your website is more likely to be searched by consumers more.
- Promote marketing on social networking sites: This is seen as an indirect way to drive traffic to your website
- Perform online advertising on media such as TV, YouTube, Facebook, etc
2. Mobile Optimization
Instead of using a laptop or desktop computer, most Vietnamese consumers say that the preferred device to access and purchase is a smartphone or tablet. According to research results of marketing technology firm Criteo, seven out of ten people (70% Vietnamese customers) buy online through mobile devices in Vietnam.
Therefore, there are the number of factors required to make a website effectively on mobile devices. Firstly, whether the web page loads quickly or not. Nearly half of all visitors will leave a mobile site if the page doesn’t load within 3 seconds. Therefore, it is very important to minimize the access time of a website that enables visitors to quickly manipulate and easily navigate your site.
Secondly, whether the site is easy to operate and implement features. It means that you can help visitors find what they are looking for by simplifying your website menu and trying to keep things visible without having to zoom in to read. Besides, you should also minimize the necessary steps to complete any transaction.
3. High-quality images and content to engage customers
Currently, the number of e-commerce sites is increasing rapidly. That’s why in order to attract potential customers, we cannot ignore content optimization. The type of content you post on your website is not only how it advertises, but also how you set yourself apart from others.
In parallel with this, image is equally important when customers have found your website. HubSpot indicated that human being will remember 80% of what they see or do, but only 20% of what they read. This research can be applied to e-commerce business. It not only optimizes the website but also hits people’s psychology.
4. Optimizing customer order process
Sometimes, because of a minor mistake in the previous step, the customer has to cancel the entire order and start again. This will leave customers with an uncomfortable mentality as well as time-consuming to consider other items. Thus, this process should be simplified so that consumers can easily return to the order to edit if they want.
Regardless of the e-commerce platform, Magento 2 Edit Order extension is also considered an indispensable helper for major sales sites.
5. Live chat option for quick assistance
44% of online consumers say that having in-person inquiries while shopping online is one of the most important features. To meet this need, Magento 2 Help Desk extension is considered as the optimal plan with many other features besides live chat with many customers at the same time.
6. Email Marketing
Email marketing is one of the best marketing channels when we have a well-defined prospect and a tight budget.
According to DMA, most people prefer to be contacted by brands via email over other channels.
In fact, some studies indicate that 72% of people prefer to receive promotional content via email and 17% who prefer social media.
To optimize this process, you can check out the Magento 2 Follow up Email.
Perhaps the upcoming holiday season is a good time for the big e-commerce owners to get back into the race after Covid-19. We all look forward to the strategies and booms of the e-commerce market.
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