Running an offline business is GOOD. But operating an Online business is MUCH BETTER. There are many convincing reasons for you to start an online business right now. And in this part, Landofcoder is showing you the top six reasons why you should switch your “brick and mortar” business to an online presence.
Part I: Why You Should Start Doing Business Online
Covid-19 has been dramatically affecting our lives, and to ensure safety people need to adapt to social distancing and self-quarantine if required. Hence, the pandemic is rapidly changing customers’ shopping behavior: From bulk-buying to online shopping, people are changing what they’re buying, when, and how. Brands must quickly adapt and be flexible to meet changing needs.
While many companies are challenged to survive in the short-term, the crisis also presents opportunity; companies that pay attention to invest timely in their online presence are likely to emerge as market leaders.
A report from eCommmerce360 reveals that the pandemic pushes on online sales by 76.2%.
2. Low Start-up Costs
Do you know the best part of setting an online store doesn’t cost you too much?
You do not have to invest much money in buildings or stores, or in delivery vehicles, and few (if any) staff to hire. Simply build an online site with good supply of products or services, then start selling. A good website can be designed and customized simply and for very little money. If you do not have knowledge of coding, don’t be worried, you can search for outsource from a lot of the technical stuff, developing the best website and e-commerce solution.
3. Work / Support from Anywhere
You may soon notice that “The Internet Was Made for Business”, and here we are not talking about business in a local area or city. Here we are talking about global coverage. Your business online gives you the flexibility of location so you can live and work from anywhere you want; unlike the “brick and mortar” business, you will be stuck to a physical location.
As long as you have a reliable internet connection you can live and operate your online business from almost anywhere.
4. Easier access to your store
Today, customers prefer to shop while sitting on a couch, sipping a cup of coffee rather than running to the physics store. Many staff members save their lunch time at the office to surf the internet to look for what they want. All you need is making your online site eye-catchy to attract more potential customers and boost sales.
Furthermore, many people will research at the end of the day when your offline or traditional “brick and mortar” business is already closed, but your website is still open. One of the most important benefits to having an e-commerce website is that your clients and prospects can read about your products or services and place orders at any time and anywhere.
5. Saving your time
With an online presence, you can create a video guide, a product description sheet, a FAQ (frequently asked question) section, or a customization section in case your customers want more functions from your products. Customers can find the specific information they are looking for, this means fewer phone calls with technical questions and gain more sales. Not only does it save your time, but you’ll be providing better service to your clients and prospects.
6. Target the Global Market
You may hear that: The Internet Makes Our Big World Smaller
With your brick-and-mortar business, you are limited to the number of individuals who can visit you. With a good website, you can literally have a huge number of people visiting your online store at once. If you could expose your products and services to a potentially unlimited number of interested people, you can unlock your potential benefits.
Things to remember:
Your head may be spinning as there’s a lot of things to consider when starting an online business: from choosing a product/service to sell, a dedicated design, a website platform, fruitful extensions, etc.
It won’t be easy, but do it right, and your business will become something much more than your dream.
Part II: How To Start An Online Business
Are You Ready To Switch Your Offline Business To eCommerce one?
If yes, let’s dive into Part II from Amasty: How to start an online business
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