In this technology world, Many sellers use the popular Magento 2 platform to bridge the gap between their customers and products. With Magento 2 PWA technology, retailers can attract more customers, reduce app development costs, and increase conversion rates.
The increasing number of mobile users is demanding thousands of technologies every day. This is the era of the digital market, where millions of retailers have registered their shops online. Retailers are opting for the PWA (Progressive Web App) technology by seeing the ever-changing shopping habits of their customers.
Read further to get more details about the Progressive Web Apps.
I. The Magento 2 PWA Story
There have been years of debate going on Mobile Webs or Mobile Apps and which one to go for? Now there is a solution that will bring the strength of both technologies into one–the PWA (Progressive Web Apps).
PWAs have been among us since the year 2015 and many businesses are still not aware of it. Retailers who use Magento as their core eCommerce source can increase their brand value with Magento 2 PWA.
II. What are Progressive Web Apps (PWA)?
PWA is a website that functions as a native application. It provides an interface of a website and has the functionality of a native app. It is fast, reliable, cost-effective, and engaging. Without investing money & time in mobile app development, a business can convert its Magento 2 Website To PWA.
2.1. The Value of PWA for Magento 2
Let’s see what value Magento PWA development puts into a business.
2.1.1. Rise in Customer Engagement
Customers love to shop online when they get an excellent digital experience. A fast-loading site can increase customer engagement. With Magento Progressive Web App, a brand can give its customers a fast shopping experience.
Renowned organizations are using PWA today, and have seen a 60% rise in mobile interaction. PWA should be developed with the assistance of an expert.
2.1.2. Reduce Mobile App Development Cost
In search of providing the best mobile application to their customers, retailers sometimes invest a lot of money. However, with Magento 2 PWA software application, a brand can give a mobile app-like experience to its user without investing money.
A native app has its own maintenance cost. Moreover, to reach more customers, retailers have to make separate apps for Android and iOS users. An eCommerce business owner can save this money and utilize it in brand awareness activities.
2.1.3. Increase Speed and Accessibility
According to research, 54% of users abandon a site if it takes more than 3 seconds to load. A customer always looks for fast solutions to shop online. Therefore, if any business has ever faced this issue with their eCommerce website, they must try Magento 2 PWA.
PWA uses modern web development technologies and frameworks, which makes it fast and accessible. The PWA version of your website can even work with low-quality networks. If you are looking to adopt this technology, consider consulting the best Magento 2 PWA development company.
2.1.4. Adaptive in Nature
Smart businesses recognize that technology is increasing at an incredible rate. Therefore, they must use forward-thinking technologies to avoid unsatisfactory user experience.
Progressive Web Apps are adaptable in nature and change with the changing functionalities of a website. If today, a business uses PWA in a Magento 2 site, it will work for years to come.
PWAs are designed for transformation, ensuring that businesses avoid investing in one-time mobile apps and websites. Mobile apps and websites require redesigning to match the customers’ demands. Therefore, it is always a good choice to go for Progressive Web Apps technology for your eCommerce business.
2.1.5. Bring Better Conversion
Better user experience brings higher conversion rates, and this all can be achieved by PWAs. Conversion rates are important to measure the success of an
online business. The higher the conversion rate the better it will be for the success of an eCommerce business.
By implementing Progressive Web App in Magento 2, you can increase the conversion rate by 70%.
When it comes to trying new technology for your eCommerce business, expert assistance is important. Look for the best Magento 2 PWA development company to implement this technology.
2.1.6. An Independent app
One does not need to rely on the application store to provide their store’s PWA software. PWAs can be found through search engines, social media, and other platforms. Therefore, it makes PWAs the most accessible and easy-to-use applications.
III. PWAs and the Future of Magento 2 App
If any brand requires a constant and stable mobile app experience, PWAs are the ideal choice. PWA for Magento 2 website owners can provide an interactive user experience than a native application. Many renowned businesses have reaped the potential of PWAs.
However, many companies still choose a mobile app for boosting their revenue. Now, it’s your time to choose which one will suit your business the most.
Moreover, PWAs bridge the gap between a reliable website and a mobile application. A user will not require to visit the app store and install an application. With PWAs, a user can simply navigate to the site through any browser–Safari or Chrome.
In last words, PWAs for Magento 2 websites are the best choice to build long-term customer relationships. Besides, The main agenda of PWAs is to provide fast loading time and consume less amount of data.
Users can save the PWAs icons to their mobile home screen for quick access. PWAs will save a user’s time and utilize less phone memory. Therefore, if you are looking to offer these great benefits to your customers, consider Magento 2 PWA development services today.
Parul Gautam is a well-versed technical writer at Ksolves, who creates content to bridge the gap between the business and its user. She has years of experience in writing for multiple technologies such as Magento, PWA, Blockchain, and more.