In this article we have mentioned a few tips and tricks that will help to grow your business with Magento 2 marketing in 2021.
The year 2020, changed the dynamics of regulating businesses. We saw a lot of companies who couldn’t survive these changes that were imposed on us by the COVID-19 pandemic and were shut down. On the other hand, some businesses were able to ace in this situation, and therefore quickly adapted to it turning their ragged businesses into riches.
A lot of companies, big or small had to adapt to the change or essentially reinvent themselves in terms of operations, marketing, sales, etc. While we were hoping that we would be free from the covid-19 impact in the year 2021, but unfortunately we entered the new year with covid-19 still intact with possibly a stronger wave.
Therefore to grow your business in the year 2021 requires you to adapt to the current situation and strategize your business and marketing plan in such a way that it can comprehend all the environmental changes.
Today, there are a lot of marketing companies that can take care of everything for your business, there are companies providing SEO services, or digital marketing companies that can take care of all your marketing needs online. While on the other hand, you can also do a few things yourself for your business growth and success.
Magento 2 Marketing Tips to Grow Your Business
There are a lot of tips and tricks that you will find across the internet to help grow your business, however with Magento 2 marketing tips, we can assure you that we have carefully crafted a refined list that will ensure your business’s growth in the year 2021.
1. Invest in Lifelong Customer Relationships, Employee Relationships, and Clienteles
The age-old saying, ‘Treat your customers like kings’ still applies and still plays the most important role in determining the success of your business. We would refine the saying and let you in, on a fool-proof secret to success which is, ‘Treat your customers, employees, and clients like kings’
The success of your business depends on this principle because this is the era of personalization and human efforts. If you lack this principle, you will lose out a lot. Customers tend to stay loyal to those businesses who make an effort to listen to them, to resolve their issues, and lastly build everlasting relationships with them.
How can you do that?
Send out promotional messages to your loyal customers first, Go out of your way to respond as quickly as you can to resolve your customer’s queries, Have your customers on your email list, etc, start loyalty programs, hold quizzes on your social media pages and give out gifts to the winners and participants, etc.
The same goes for treating your employees, teammates, and clients like you would in any other relationship. Always have a listening ear, always encourage them, and motivate them. Check on their health and how they are dealing with the pandemic. Hold networking events and work on keeping your teams and clients happy.
If you follow this principle of building lifelong healthy relationships with customers, clients, and employees your business is bound to achieve long-term success.
2. Recognize Your Core Audience
In the world of online stores and social media pages, it is hard to filter through your targeted audience to recognize who is genuinely interested in buying your product and who is just surfing through. With a lot of spam profiles on the internet, you never know who is doing what.
If you can focus on just the right people, you will be able to breakthrough and get potential customers. Otherwise, you will end up losing a lot of time on the wrong people. And let us be real, in this fast-paced world time is of the essence. One slip and you might lose your potential customer to your competition.
How can you filter through so many potential customers to recognize authentic customers?
Build customer profiles. Dig deeper into their demographic, geographic content, and psychographic content. Get all the information you can on your potential customers through social media analytics report. All this data will help you put together a picture that will give you a list of your core audience that will buy your product. This will save you a lot of time.
3. Do not underestimate the power of Social Media Profiles
Social media business profiles play an important role in getting customers. You might think, Facebook is dying down you probably don’t need to be on it. WRONG! Facebook is still an important forum that provides you with your target audience and can get you a lot of business through its add and its business features. The same goes for Instagram, Twitter, LinkedIn, Snapchat.
How can you use social media to grow your business?
Social media pages offer paid ad services, which work wonders for businesses. You can also have digital marketers who can provide online services to bring traffic to your pages. Influencer marketing is all the rage on social media pages and works well in terms of promoting a product or a brand etc. There is a lot you can do with a social media page that can only grow your business.
4. Show your customers the faces behind the brand
Showing your customer’s faces behind the brand will help them trust you and do business with you.
How can you do this?
Live streaming videos have been very effective in grabbing customers’ attention. So use video and photo content to let your customers know what you are working on, who are faces behind a certain product or brand etc.
5. Invest in quality content
The last tip of Magento 2 marketing is focusing on your content. Customers do not like to read articles on end to know about your product or service. You will just end up losing your customer this way. So make quality, yet concise content for your customers.
How can you do this?
You can start with live streaming videos, make sure they are short yet informative enough to grab your customer’s attention. Also invest in the good photo and video content, with short messages yet attractive elements.
Some useful tips to enrich your content:
- Build CMS pages, blocks quickly by drag n drop
- Build multiple forms to collect customer data
- Create rich content with an attractive blog page
- Display testimonials with various styles
- Show eye-catching image galleries
With these 5 tips of Magento 2 marketing, you can can improve the performance of your website easily.
Sheikh Adil is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author, and SEO consultant for global organizations.