Are you someone who has clicked every box when it comes to having a great online store but still waiting for customers to happen? In any case know that this is not a problem that can not be solved.
To weather this dire situation one needs to have an effective SEO strategy that makes your website visible and brings visitors.
In this article, you shall learn some of the best web optimization tips that will help you drive traffic and conversion for your website’s success.
Table of Contents
I. Know Your Website Before Anything
The first thing you need to do if you want to upgrade website traffic is knowing clearly about your site. SEO Toronto experts advise you to check the very performance of your website. Examine the traffic data of your website with the help of analytics tools to gain insights into users’ behaviour, popular pages or traffic source.
This practice will help you to find the issues that might be hindering the success of your website. Suppose you find out that many of your users reach up to the transaction page and drop. This data can give you an idea to optimize your checkout process for less cart-abandonment.
1.1. Improve the speed of your website
Speed plays a critical factor to encourage visitors to stay and take action. A website that loads slowly to the request of its users might allow them to explore that of its competitors. But who wants that? Nobody, right?
To optimize your website for a quick response time for your users follow the points below:
#1. Compress Images and Media
It is obvious that a website that constitutes heavy images or media will take extra time to load these elements. But you don’t have to delete them for the sake of speed as they engage visitors and complement your content. To solve this problem you could compress the size of your images or videos to reduce the loading time of that page. In doing so, remember not to lose the quality;
#2. Reduce Multiple HTTPs Request
More is the number of elements that require HTTP request more will be the loading time. Reduce elements such as unwanted hyperlinks, images or scripts to speed up the page loading process;
#3. Use Browser Caching
For this step you just need to enable the caching option in your browser. It helps to store and remember large files on your visited websites and reduces the need to load them again on return visits. This improves the loading speed of that website.
1.2. High-Quality Content
The one thing that fuels the success of any SEO strategy is content and only content. A well written content is able to engage your potential customers by providing the information that your target audience needs to know. So write a content that satisfies the following attributes:
- Provide thorough coverage of the topic;
- Brings opinion or the suggestions of the writer;
- Well-researched from authentic websites;
- Target keywords addition to the content;
- Takes care of the search intent of its target visitors.
In addition to this you could use interactive elements such as infographics or flow diagrams toi make your prospect better understand your content.
2.3. Implement On-Page SEO
It is a type of SEO that changes the on-page elements of a website for better ranking and increase in traffic. On-Page SEO includes the following channels:
#1. Optimizing Meta Tags
Meta tags are short text descriptions that appear on the SERP. It helps users and search engines understand the content of your web pages. So, create short and keyword rich meta tags that reflect the content of each web page.
Use of Header Tags: Header tags such as H1, H2 and so on till H6 allows you to section your content for better readability of the users. It improves the user experience of your website’s visitors.
#2. Internal Linking
Internal linking helps you to link related web pages of your website to provide an ease of navigation experience to the users.
#3. Alt tags
Alt tags are used to give the context of the image to people with ocular disability. Use descriptive tags for images to make them available for screen readers.
2.4. Implement Off-Page SEO
It is a type of SEO strategy that works off the website to enhance search ranking and traffic. They key elements of a successfull off-page SEO are as follows:
#1. Guest Posting
It is an activity that requires you to create content for a third party website. This is done to earn a backlink from that website to drive traffic and build trust. But the path to writing guest posts for websites may be a little unclear for many out there. So the question here is how to start?
To approach website owners for guest posting opportunities follow the below mentioned steps:
- Set your aim straight: To get started determine the goals that you want to fulfill with this activity. It can be to acquire backlinks, promotions or reaching new audiences;
- Identify target websites: You do not guest post to any website but the website that breathes the same niche as you. Look for websites with a good domain score to consider;
- Study guest post guidelines: If you want to guest post for a third party website you have to follow their content rules. While writing the content, stick to their requirements, and the topics they are interested in;
- Create quality content: Create content that shows your expertise in your given niche and offer insights to the target website’s audience. Make sure your content is well-structured and error-free;
- Craft a compelling pitch: This is the most confusing part where many don’t know how and what to write in the email. You have to develop a personalized pitch that interests your target website to subscribe to your offers;
- Collaborate and engage: Now if your pitch is accepted, collaborate with the website to finalize your content and be open to any edits. Add the relevant link to your content in a natural way that links back to your website for value to the readers.
#2. Social Media outreach
Marketing makes sense where most of your target consumers are located and social media platforms are just the right option. Don’t you think so? Platforms such as Instagram have helped many businesses online to promote and engage with their target audiences.
To engage with these platforms consider the following points:
- Choose the right platform: Find out the platform where your target audience engages the most. For businesses that sell skill courses, Linkedin might be the right option;
- Creating a compelling social media post: Create a social media post that touches the needs and interest of the target audience. Make the design of the social media post in such a way that generates a positive action from the users;
- Participate in online forums and communities: Seek platforms such as Quora to share your expertise and establish the authority of your brand.
II. Final Words
In the end, by opting for an integrated SEO approach you can increase the flow of visitors to your websites. Implement the above mentioned points to see an increase in the traffic to your website and achieve success.
Author Bio
Amir Waheed is the co-founder & CEO of SEO Toronto Experts. He intends to bring a massive transformation to eCommerce SEO Services. His team of talented IT professionals knows the secret of getting huge conversions.
