The Top 10 Web Design Trends For eCommerce Businesses In 2024

Top web design trends for ecommerce

Ecommerce businesses strive to engage and retain customers with exceptional shopping experiences. They often use innovative designs to maintain a competitive edge and adapt to the customer’s dynamic needs.

In 2024, these web design trends for ecommerce businesses are expected to blur the lines between physical and digital stores. 

These web design trends include minimalistic, clutter-free user interfaces and immersive try-ons. Overall, they provide seamless and delightful experiences that can foster trust, loyalty, and conversions.

In this article, I’ll explore the top 10 web design trends for ecommerce businesses in 2024.

10 web design trends for eCommerce businesses

Web design for ecommerce businesses is often inspired by the latest trends. Staying informed about the latest trends is crucial for businesses to maintain a competitive edge.  

This section comprehensively discusses the top 10 web design trends for ecommerce businesses. 

1. Clutter-free and minimalistic user interface

The appeal of a simple user interface is gradually gaining popularity as one of the top web design trends for ecommerce businesses. Presently, stores feature clean layouts, ample white space, and intuitive navigation. They are also more attentive to the page’s products and content.

Designing a minimalist and clutter-free user interface improves your website’s performance and overall user experience. For instance,  the beauty product brand Bliss uses a clean and elegant UI to illustrate the sophistication of its products.

Image via Bliss

2. Micro animations

Ecommerce businesses are set to witness an increase in the use of animation. This trend in web design for ecommerce businesses might begin with micro animation. However, they are expected to have a significant impact.

Micro animations can breathe life into static elements, transforming your website into a dynamic and engaging experience. You can use these animations on a progress bar, as a hover effect button, or to give action to data. Here’s how the Human Rights House Foundation uses micro animations to present data on human rights issues.

3. Multidirectional layout

Multidirectional layouts will become one of the strongest web design trends for ecommerce businesses in 2024. They break free from the traditional grid-based layout, allowing users to scroll diagonally, left to right, or in any direction instead of just up and down.

This unconventional layout encourages exploration and content engagement. It also creates an impression of brand recognition, enabling you to grow and scale your ecommerce business

4. Creative transitions

Creative transitions will take center stage, replacing abrupt jumps between pages. Ecommerce businesses will use animations to simulate page transitions and changes, evoking the sensation of flipping through a physical catalog. 

You can incorporate creative page transitions into your design using subtle fades, slides, and morphing effects. They’ll set you apart from competitors who still use traditional, abrupt page loads.

5. Attractive typography and warm colors

The typography and color scheme influence a website’s overall aesthetics and effectiveness. The Attrock expert guide explored different ways to boost e-commerce sales. In 2024, ecommerce businesses will use attractive typography to entice visitors. 

However, they will also focus on readability and inclusivity. Here’s how Esqido uses large fonts and a subtle and cool color scheme to prevent eye strain while navigating the website.

Image via Esqido

6. Immersive and interactive try-ons

Web design trends for ecommerce businesses prioritize immersive try-ons like augmented reality (AR) and virtual reality (VR). This trend enables customers to explore virtual showrooms or visualize products in their own environment.

You can also integrate video ads on product pages to showcase your offerings in an engaging and visually appealing manner. With interactive elements like 360-degree products, you can view items from all angles. This will boost customers’ confidence in the products and drive conversions. IKEA uses an AR app that lets customers visualize how different products will fit into their space.

Image via IKEA

7. Central Navigation

This is one of the emerging web design trends for ecommerce businesses that challenge conventional navigation design. It positions the primary navigation menu front and center, drawing users’ attention to the most important elements on the page.

A central navigation menu adds a contemporary and distinctive touch to your store. It also improves accessibility and boosts mobile sales. Observe how NWP strategically places the “Shop Now” menu at the center of its hero page. 

Image via NWP

8. Storytelling on Product Pages

Storytelling is an effective tool for showcasing products. It involves using text, images, and videos to connect emotionally with customers. 

In 2024, web design trends for ecommerce businesses will incorporate elements that improve customer engagement. Here’s how you can use storytelling on your website:

  • Share behind-the-scenes stories
  • Create a narrative behind your offers
  • Embed Google reviews from satisfied customers
  • Showcase your product’s value

In this example, Nike presents its product as a multifaceted companion suitable for any occasion. This opening statement immediately captures the customer’s attention by highlighting the product’s diverse lifestyle uses.

Image via Nike

9. AI-Powered Chatbots

The integration of AI and chatbots is set to be one of the most significant web design trends for ecommerce businesses this year. These intelligent virtual assistants offer personalized product recommendations and round-the-clock support.

They’re trained to mimic human-like interactions, enabling them to respond to customer queries in a conversational manner. Here’s an example from Sephora, a beauty brand that utilizes a chatbot to provide makeup tips and personalized suggestions.

10. Mobile-responsive design

A survey revealed that 78% of Americans buy items online using a smartphone. With the increasing dominance of mobile users, mobile-first web design will become one of the top web design trends for ecommerce businesses.

Websites will be optimized for viewing and navigation across different devices, ensuring a consistent and engaging user experience.


The top 10 web design trends for ecommerce businesses are set to redefine the online shopping experience. These trends promote emotional connection. They include emerging technologies, such as AI-powered chatbots and captivating micro animations that infuse life into static web page elements.

Businesses that fail to adapt to the changes risk being left behind. However, implementing these design trends is vital for satisfying the ever-changing demands of modern customers. So, what are you waiting for? It’s time to take charge and make things happen! Experience a cutting-edge web design that goes beyond mere transactions. Users also experience an engaging and unforgettable digital journey.

Author bio

Reena Aggarwal is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

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