5+ Best Magento 2 Facebook Pixel Extension

Nowadays, Facebook has become a viable tool for the marketing campaign. It is not only famous in the society but also very important in the social networks that bring in huge traffic for every business. That’s why Magento 2 provider has come up with this inventory to boost sales and increase conversion rates – that’s Magento 2 Facebook Pixel Extension.

Facebook has become one of the best and most effective ways to implement a remarketing campaign. However, not only Facebook can do all these things alone, you should use it as a supportive tool for your marketing plan. In terms of Magento 2 Facebook Pixel Extension, when you install the module, it can track website visitors’ activities as soon as they interact on your website and Facebook ads.

Looking for solutions to enhance your Facebook ads performance? One effective way is to leverage the Magento 2 Facebook pixel extension.

Top Magento 2 Facebook Pixel Extensions – At a glance

Take a quick look at the following table and grab some key notes about the top tier Facebook Pixel Extensions for Magento 2:

Best Facebook Pixel Extensions for Magento 2

Let’s compiled a list of the best Magento 2 Facebook Pixel extensions to help you pick the one that meets your needs.

1. Meetanshi Magento 2 Facebook Pixel

Meetanshi’s Facebook Pixel for Magento 2 is the best option to add Facebook Pixel to your Magento 2 store. It enables you to track customer actions without any coding. It also allows tracking multiple pixels for different store views, ensuring precise data collection.

This extension lets you configure tracking preferences, such as setting the conversion value based on subtotal or grand total, and whether to include or exclude zero-value orders from tracking.

Key Features:

• Zero-coding. Just a few simple navigations to start tracking
• Seamlessly works with custom themes and other Magento themes
• Choose between subtotal and grand total for the conversion value for accurate tracking
• Option to track or skip zero-value orders in your Magento 2 store
• Easily add and set up different pixel IDs for different store views

2. BSS Commerce Magento 2 Facebook Pixel

The BSS Commerce Magento 2 Facebook Pixel extension simplifies the process of embedding the Facebook Pixel code into your Magento 2 website. With this integration, you can monitor and measure 9 key standard events, including product views, category views, adding to cart, initiating checkout, purchases, and adding to wishlist, registrations, subscriptions, and searches.

This enables effective tracking of your Facebook Ads campaigns, helping you optimize performance and increase conversions by targeting the right audience.

Key Features:

• Add Facebook Pixel code to all pages of the Magento 2 website
• Keep track of 9 events on site (Search; Product view & Category view; Registration & Subscription; Add to cart & Add to Wishlist; Initiate Checkout & Purchase.)
• Disable Facebook Pixel functions on specific pages.

3. Apptrian Facebook Pixel for Magento

Apptrian’s Facebook Pixel extension for Magento 2 adds both Meta Pixel (Facebook Pixel) and Meta Conversions API, making it a robust tool for tracking events and implementing dynamic ads. 

It features an Advanced Matching algorithm to add custom parameters, enabling more precise data tracking. This extension can also be configured to place Facebook Pixel on various pages, like blogs or forms, ensuring comprehensive tracking across your entire store.

Key Features:

• An easy way to enable or disable Facebook Pixel.
• Advanced Matching (if the customer is logged in).
• Works out of the box just type your Facebook Pixel ID (or comma-separated IDs for multi pixel setups) in our extension config.
• Option to type page handles (full action names) where you want Facebook Pixel. Using this option Facebook Pixel can be added to any other Magento page or any other extension page (blogs, form pages, etc.).
• Individual options to enable or disable AddToCart, AddToWishlist, CompleteRegistration, InitiateCheckout, Purchase, Search, and ViewContent events.
• Option to move parameters outside contents.
• Options to detect selected SKUs for all product types including bundle, configurable, and grouped products.

4. Magearray Magento 2 Facebook Pixel Extension

Magearray’s Facebook Pixel extension offers a streamlined way to integrate Facebook Pixel into your Magento 2 store. This tool helps you measure and optimize the performance of your Facebook ad campaigns by tracking key interactions on your website. With the ability to build targeted audiences, it’s a powerful extension for marketers aiming to improve campaign ROI.

Key Features:

• This extension works fine with all versions of Magento 2, including Magento 2.1, 2.2
• You need a Facebook Business Account for this extension to work.
• You also need to generate a Facebook Pixel in your Facebook Business Manager.

5. Mageside Facebook Pixel Integration

Mageside’s Facebook Pixel integration for Magento 2 allows you to implement a tracking pixel on the front end of your Magento 2 store. This tool tracks a wide range of user actions, such as viewing a product, adding items to their wishlist or cart, and completing purchases. The detailed data collected is sent to your Facebook Business account, allowing you to refine your advertising strategies based on user behavior.

Key Features:

• Allows you to track what product a customer sees. Provides detailed information such as SKUs, price, the name of a product, value, and currency.
• Once a customer searches for a specific product, the information about that will be provided to Facebook.
• A customer adds to the shopping cart a product and you will be provided detailed product information such as value, product’s ID, currency, and product’s name.
• Shows what products were added to a wishlist by a customer.
• Track when a customer committed to a complete registration on your website.
• It’s up to you what Facebook pixel trackers to enable or disable on your website.
• Enabling login pixel allows you to track when a customer logs in to your webshop.
• Allows you to track what products a customer purchased, order ID, product’s name, etc.

6. Scommerce Magento 2 Facebook Conversion and Audience Pixel Tracking

The Scommerce Magento 2 Facebook extension is fully compatible with both Magento 2 Community and Enterprise editions (2.3.3 – 2.4.x), including cloud versions. This extension allows you to track Facebook conversions and set up custom audience pixel tracking on your Magento store.

By integrating the Facebook Pixel tag across key pages—like product, category, cart, checkout, payment, and success pages—you can track user behavior and optimize ad performance. It also includes built-in GDPR compliance, ensuring that pixel tags only trigger when users consent to cookies.

Key Features:

• It implements Facebook conversion tracking on your site
• It implements Facebook custom audience pixel tracking including dynamic product ads on your site
• It integrates conversion pixel tracking on the order confirmation, cart, registration, and contact us pages
• It supports both old Facebook custom audience pixel tracking and new ones including retargeting or remarketing
• It integrates Facebook tag API along with events including PageView, ViewContent, Search, AddToCart, AddToWishlist, InitiateCheckout, AddPaymentInfo, Purchase, and CompleteRegistration (Facebook Pixel Events)
• It allows you to add pixels for dynamic product ads
• It has inbuilt GDPR support
• Compatible with Breeze Theme
• All the configurations and be easily managed from the admin panel
• It works with sub-domains and multi-domain websites
• This module can be completely disabled whenever required via system configuration in the admin.

Choosing a Facebook Pixel Extension for your Magento 2

Selecting the perfect Facebook Pixel extension for your Magento 2 store depends on several key factors. 

Here are some tips to help you make the right decision:

• Compatibility with your store: Ensure the extension is fully compatible with your Magento version, whether you’re using a community or enterprise edition. Extensions like those from Scommerce or Meetanshi support multiple versions, making them highly adaptable.

• Event tracking capabilities: Consider what types of events you want to track. If you’re looking for comprehensive tracking across product views, purchases, and customer actions. 

• Multi-store and multi-pixel support: If your business operates multiple stores or requires advanced pixel setups, look for extensions like Meetanshi and Webkul, which allow you to track and manage multiple pixel IDs across different store views.

• Custom audiences and dynamic ads: For businesses focused on building targeted ad campaigns, extensions with features for creating custom audiences and supporting dynamic ads, such as Webkul and Scommerce, are essential.

• Ease of setup and customization: Choose an extension that simplifies setup without requiring coding. Extensions like Meetanshi and Apptrian offer zero-coding integration, making them easy to use while providing robust features.

Conclusion

Wrapping things up, picking the right Facebook Pixel extension depends on the specific needs of your business. Whether you’re focused on event tracking, ease of use, or targeted advertising, the right tool will elevate your Facebook ad performance and optimize your store’s marketing strategy. Our recommendation is to go with Meetanshi’s solution for easy and quick FB Pixel integration in Magento 2.