In 2019, 14.1% of all retail sales worldwide were ecommerce sales. Thanks to Generation Xers and the millennials, ecommerce sales are predicted to reach 17.5% of total retail sales worldwide. The ecommerce industry is growing at an exponential rate and out of the million online shopping websites, 250,000 active ecommerce websites are powered by Magento. Accounting to 12% of all online stores, Magento attributes its success to the high level of customization and usability of the platform. The platform is also helped by its army of 315,000 trained developers worldwide who keep creating robust resources of thoroughly tested extensions.
Even though Magento is an excellent CMS, the success of an online store is judged by the number of customers that it can generate. An ecommerce store owner has to take certain measures to keep existing customers and grab new ones. Optimizing the right factors can help bring more customers to the sale, and therefore, generate more sales.
6 Effective Tips Enhance Magento Store Sales
Here, take a look at below tips to boost Magento store sales!
1. Invest in email marketing and newsletters
Email marketing and newsletter campaigns increase the possibilities of generating newer markets for the business and getting new customers. You need to craft appealing emails and design attractive newsletters that will encourage readers to visit your website. Once they have come to your online store website, the appealing design of the store and exciting product offerings will tempt them to make a purchase.
Furthermore, email marketing by sending monthly, fortnightly or weekly newsletters are an effective way to promote your products or convey your message to your target audience. You can use personalized emails to show your customers you care. For tempting your old and new customers with emails and newsletters, you can make use of Magento extension for email marketing. You can also make use of email marketing to bring back potential customers who have abandoned their carts. Make sure that the email you send out to them is personalized and reminds them of what they have left behind.
2. Increase website speed and performance
While you can have 1000+ products on your ecommerce Magento store, it is recommended that you combine JS, CSS and decrease the size of the images. This will make your website less heavy and allow it to load faster.
3. Optimize the product page of your Magento online store
The product page is your online shop’s front window where users check out the products and continue on the journey to complete a purchase. For better conversions, you need to optimize your product page.
Your product page should have the following:
- Product title
- Attractive and easy-to-understand product description
- Product tags – this ensures that relevant products are shown, in case you don’t have an inventory
- High-quality product images – you can use free images or for better results, conduct product photoshoots for good quality pictures. Make sure to showcase products from different angles so that shoppers know exactly what they are buying
4. Simplify the checkout procedure
Shopping cart abandonment is a major problem that leads to huge losses. 68% of the time online shoppers are found to be abandoning their carts. ecommerce stores across the globe are trying to find out a concrete solution to this serious issue. Now, customers abandon shopping cart for various reasons:
- Shipping fees or taxes are too high
- The website crashed
- Credit card didn’t work
- The return policy wasn’t satisfactory, etc
But, out of these reasons, 15% and more shoppers abandoned their shopping carts because the checkout process was too long or complicated. Now, this is something that you can control while credit card not working or website crashing momentarily due to a server glitch is usually not in your hand.
When it comes to delivering a stress-free shopping experience to customers, the default Magento checkout page might seem cumbersome. It is lengthy and might confuse the user. To avoid this, you can add the one-step checkout booster, which is a Magento extension. Install this to your online store and the extension will simplify the checkout procedure on your website and dramatically increase sales.
5. Provide multiple payment options
As the owner of an online shopping store, you should give your customers a secure, safe and user-friendly shopping experience. One of the best ways to increase Magento store sales is by offering multiple payment options.
Instead of only offering a single payment option, give your customers the option to choose their most comfortable payment method. Some of the payment options that you can consider are:
- COD or cash on delivery
- GPay or Google Pay
- Credit/debit card
- BHIM UPI
Different country has different payment options. Therefore, if you wish to sell internationally, it is mandatory for you to provide various payment options. There are Magento extensions to help you with providing customers various payment methods.
6. Your Magento store must be mobile-friendly
There are 3 billion active smartphone users across the globe and the number is only increasing. To tap into this market, you need a responsive Magento online store that customers can access while on-the-go. If your ecommerce store is not mobile-friendly, you are losing a huge portion of your sales that your competitors with responsive stores are profiting from.
With a responsive online store, your website can be accessed easily across all devices – laptops, desktops, smartphones, tablets and other mobile devices. To find out if your store is responsive or not, you can run the Google mobile-friendly test.
To conclude, Magento is undoubtedly a remarkable ecommerce development platform that helps you create highly-interactive and appealing online stores. But, for enhancing conversions and increasing sales, you have to consider the aforementioned tips. These tips will help optimize your Magento online store for more sales, and ultimately, boost your bottom line.
- Covid-19 challenges: Strategic ways to minimize the impacts of Covid-19
- Covid 19 business relief plans | Strategies and resources
- SEO keyword density – Does a dense distribution truly benefit?
- How to Create a Successful eCommerce Store from Scratch
- The Importance of Migration from Magento 1 to 2 For Store Owners
- 2020 SEO trends – GRAB now or get left behind!
- 7 Reasons To Choose Magento To Develop An Online Store
- What are the must-have features of ecommerce website design?