Knowing all about Magento e-Commerce development will help you to build a successful business.
In this digital age of technology, e-commerce is on the rise, specially with Magento. More and more businesses are opting for setting up their e-commerce stores to increase their market reach and global sales. According to Statista, global e-commerce retail was more than 3.5 trillion USD in 2019.
The success of an e-commerce business depends on different factors and metrics like organic traffic, conversion rates, etc. However, one important success factor is the type of e-commerce platform you are using.
There are multiple choices in the market when it comes to platforms for e-commerce development. One of the most popular choices in recent years is the Magento e-commerce platform. Magento offers a robust and most efficient platform that powers millions of websites and stores online.
Magento powers almost 1.2% of the internet and some of the biggest names in the industry, including Ford, Coca-Cola, Nike, Christian Louboutin, and many more.
What is Magento?
When it comes to building your e-commerce store, choosing the right platform for the development of your online business is a must. Magento is an open-source platform for e-commerce development. It allows you to create an engaging shopping experience for your customers. It is a very efficient platform that allows users to scale their online businesses depending upon their needs.
Being an open-source platform, Magento offers a wide range of flexibility and control to online merchants. With Magento, you can control not only the shopping cart system of your e-commerce store but also its functionality and content.
Magento Open Source is a free version and can be used by merchants looking for self-hosting platforms. Open Source is a popular choice among small to medium-sized businesses.
Versions of Magento
Magento has two basic versions; Magento 1 and Magento 2. Magento 1 is an older version of the platform and has been one of the most popular platforms for e-commerce development for over 10 years. However, as of June 30, 2020, Magento no longer supports Magento 1.
Magento 2 is definitely an upgrade as compared to Magento 1 when it comes to usability and performance. Magento 2 comes with more features, an enhanced UX, and functionality. Magento 2 includes new technologies that offer enhanced performance and faster delivery.
It comes in three different editions:
- Magento 2 Open Source (e.g., Christian Louboutin, PrettyLittleThings)
- Magento 2 Enterprise Edition (EE) (e.g., Omega Watches, Ford)
- Magento 2 Enterprise Cloud Edition (ECE) (e.g., Oliver Sweeney, Bulk Powders)
The Wide Range of Features Offered By Magento
Some of the features offered by Magento include the following:
1. Community Support
Magento offers global community support to its users, including developers, innovators, and thousands of contributors. It gives you access to a network of highly enthusiastic Magento professionals that regularly share their tips and tricks for support.
With Magento, you don’t have to worry about changing your platform as your business grows in size. Magento is highly scalable and can support your online business during growth. Magento makes product launches and migration hassle-free.
3. Developer Friendly
Magento offers a framework that is developer-friendly, which makes it easier for the user to build an online store just the way they want. You can also get professional help depending upon your project requirements and scale.
4. Marketing Tools
Magento is an inclusive platform for e-commerce development, which means that it includes multiple marketing tools. These tools enable the user to manage marketing content, including promotions, user content, and communications (emails, newsletters, etc.).
Magento e-commerce development platform is highly SEO-friendly. This feature is missing in other platforms like Shopify. It allows you to add extensions and SEO plugins to make sure your customers find your products with ease. It also ensures high traffic and high conversion rates. Some of its features include SEO friendly sitemap, meta descriptions, tags, and URLs.
6. Order Management
The Order Management System (OMS) of Magento is highly flexible in terms of the sale and management of the inventory. It not only enhances the user experience by increasing sales but also reduces operating costs. It offers a globalized central inventory management platform.
7. Multiple Platforms
Unlike other platforms, Magento gives you the freedom to choose a hosting server of your choice. There are multiple options like ZeroLag, Platform.sh, and many more. These platforms are fully managed, and users can configure hosting details according to their requirements. Magento includes multiple services like logistics, shipping, order tracking, and other third party services.
Facts about Magento
Here are some facts about Magento and why it’s one of the best platforms out there:
- Over 250,000+ Magento e-commerce websites.
- Magento has over 70,000 developers globally.
- Magento has a staggering e-commerce software market share of around 26%!
- Magento is the second most popular and most used platform in the world.
- Top brands like Coca Cola, Nike, Ford, and Bulgari use Magento.
Benefits of Using Magento e-commerce Development
If you are looking for a platform that will help you expand and grow your business while offering you customization, Magento is your best option. Businesses who are looking to target the global market should consider acquiring Magento development service and enjoy a higher ROI. Some of the benefits of using the Magento platform for your e-commerce development include:
1. High Customization
Magento is easy to install and use. It does not require you to hire a professional to set it up. With the ease of use, it also offers a lot of customization opportunities in terms of flexibility and enhancing the shopping experience. Unlike other platforms, Magento allows users to customize core elements apart from layout and themes.
Magento is highly cost-effective as compared to other platforms like Shopify. Its Open Source software is free of cost.
Magento is the best for medium to large scale businesses because it offers high scalability. With Magento, you don’t worry about the performance of your store as your business grows.
4. Open-source Software
Magento Open Source software is free to use as compared to other platforms like Shopify, where users need to pay for the services. If you are looking for free-self hosting, Magento is the perfect platform for the development of your online store.
Magneto offers more flexibility and functionality as compared to other platforms. It offers a large number of e-commerce features; for example, you can group items, add extensions, and layout according to your wishes.
Get Your Magento E-commerce Business Started Today!
Magento is one of the fastest e-commerce platforms available in the market today. It means that by using the Magento platform, you will not have to worry about customers leaving your online store due to slow loading speed.
With Magento, you will never have to face these issues. The type of platform you choose for your e-commerce store depends entirely upon your business requirements; nonetheless, Magento is the best option available in the market today.
Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions.
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