Branding is such a commonly used word in marketing. However, many people overlook and understand it! Nonetheless, It’s difficult to create appealing images for a business without a design team behind you. So, how will you maintain your image consistently and professionally? Which image do you want to focus on to improve the connection with your audience? Today, we will discuss them as well as provide you with some free useful tools.
Table of Contents
I. So, what exactly is a ‘brand image’?
Well, think of it as the personality of your business. It’s what sets your business apart from other competitors out there. But it’s not just about your logo or your company name – It’s about how people feel when they interact with your business – whether that’s through your website, your customer service, email marketing or even just hearing about your values and what you stand for. Giving them colorful pictures of your brand with graphic design is absolutely important. Then, why?
II. Why are Brand images important?
All of these things together create your brand image, and it’s super significant because it’s what makes people want to buy from you. When people feel connected to a brand, they’re more likely to choose their products or services over others. A strong brand image helps you stand out in a crowded marketplace, attract new customers, and keep the ones you already have coming back for more. Plus, it adds a certain spark to your business and boosts the energy of all your other marketing efforts.
In the end, it’s all about making people feel good about choosing your brand. And that’s why your brand image matters so much.
III. What Business images should we be aware of?
First things first, before you start creating visuals, you need to have a clear understanding of your brand identity. What values does your business stand for? What emotions do you want to evoke in your audience? Take some time to brainstorm and define your brand’s personality such as logo, color, and fonts. Once you have them, the next steps are to identify what images you would like to focus on. Here we will give you the most common images to give a kickstart.
3.1. Social Media Graphics
Everyone uses social media nowadays, even us! Everyone seems so addicted to using them every day. Yes, it has become a powerful tool for reaching and engaging with your target audience. For that reason, in order to stand out among content, eye-catching graphics are essential for stopping the scroll and grabbing their attention.
However, hiring a design team is a significant cost for any business. That’s a reason why solo entrepreneurs or freelancers create a brand image by themselves. There are a lot of graphic design platforms, such as Edit.org for a non-design experience, where they provide thousands of social media templates. Then, you can save a lot of time by learning Photoshop but creating graphics for your posts, stories, and advertisements easier.
3.2. Website Visuals
Whether your business is an e-commerce product or a physical store, your website is often the first point of contact for potential customers. So it’s essential to make a great first impression. Visually appealing imagery can help convey your brand’s story, showcase your products or services, and keep visitors engaged. However, talking about website visuals are not only about images but also other features such as website navigation, products and purchasing.
3.3. Marketing Collateral
Many business owners underestimate the importance of polished marketing collateral. From business cards to brochures, polished marketing images can improve your on-site business. This is especially true for businesses with physical stores and products. The more catchy your flyers, banners, and brochures are the better-grabbing attention from your customers.
3.4. Email Graphics
Last but not least, using images with a brand voice in email marketing is crucial. As you may know, email marketing is a powerful tool for developing relationships with your audience and driving sales, but standing out in crowded inboxes can be a challenge. Therefore, no one wants to read a boring, long text email, not even us.
Imagine you only have a few seconds to grab your audience’s attention, what would you do? A short email including stunning graphics? Yes, that’s right. Whether you’re announcing a new product launch, sharing a special offer, or sending out a newsletter, it’s essential to have an image presenting what your messages are about.
IV. Conclusion
Overall, knowing how to improve your brand’s image will make your business more attracted to buying your products. Sharing your brand’s story and your messages through a glance of images can make an impact and stay connected with your customers.
Read more:
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- 3. How To Use AI and Chatbots To Transform eCommerce Customer Service
