One of the main goals of writing a product page copy is to convert potential customers surfing the web into actual buyers. If you want to understand how to do so, this article Tips for Making Your E-Commerce Product Page Compelling will help you. All you have to do is follow some simple tips described below.
Table of Contents
I. Provide All Essential Details
When you are trying to sell a product online, it is very important to provide all types of details about it. Users will only buy your products if they are aware of all the features that it offers. Online users will only be inclined to buy your products if they know the exact features and benefits they provide.
1.1. Product Description
You should think about all aspects of a product’s working and then write a comprehensive description. This description can include size, weight, and other technicalities relating to the product. Of course, there is no general description draft for every product in the world, but a basic rule is that it should explain every feature of the product.
But be sure not to take it too far and write an extremely long description. Such a description is likely to bore your audience with all the stuff they are not able to understand. This is why you should learn to keep a nice balance between detail and too much detail.
Making a few columns rather than writing all of the product’s features could be useful. This can make it easier for the common man to understand the product.
1.2. Product Image
Take professional shots of your product from all possible angles. It should provide a good idea of your product’s physical appearance. Be careful not to use extremely large-sized images as they could cause longer site loading times. Nevertheless, good pictures are always an asset in an e-commerce strategy. Here is a guide to taking good product images by Shopify.
II. Try to Answer Questions that a Customer Might Ask
A simple technique for convincing a customer to buy your product is to minimize their worries. First, research your audience and identify what it is they are looking for. By doing this, you might understand a customer’s needs and some questions they might have. Once you understand their problems, go ahead and explain them in the description of your product.
This strategy could impress your audience, and the chances of them buying your product will increase. Another way to approach this situation is to add a FAQ section (Frequently Asked Questions). Here you can mention a few questions based on your research or any past experience with a customer and then briefly answer them.
This action can save the user from the hassle of asking a question from your customer support and then waiting for a reply. So, in other words, answering any frequently asked question can improve the user experience of your customers and resultantly cause an increase in your sales.
III. Make the Description Readable
Your product page description should provide information about the product, and this information should be portrayed in a readable manner. Use of correct grammar and easy-to-understand words should be a part of your description-writing process.
When we talk about the readability of the content, there are different factors that contribute to it and not just the word choices.
In other words, the structuring of the content as well as the tenses it follows, can also make it (the content) more readable or otherwise. Similarly, grammatical integrity also defines how easy a piece of content is to read. It won’t be easy to read some text that has every comma, hyphen, apostrophe, and inverted comma missing from it.
In order to tackle all such factors together, there are some online tools that you can use. A few examples of these tools are:
- Grammar Checkers
- Paraphrasing Tools
- Readability Checkers
- Summarizing Tools
Now, instead of looking for all of these tools individually, you can simply use online toolkits that provide all of them in one place. Prepostseo is one such platform that provides such tools in one place.
IV. Emphasize the Benefits of Your Product
Describe as many benefits as you can, related to the product. Try to impress your audience by mentioning such features that you provide to the exception of your competitors.
Users are much more likely to buy a product with no prominent drawbacks. You can top it off by providing a unique offer of some sort to further grab the attention of your possible customer.
However, false offers or sales are highly discouraged. This might help you get a click from a potential customer, but once they get to know that your offer was a scam, they will immediately leave your site.
So, in conclusion, explain all of your product’s plus points to pique a possible customer’s interest, but never take it too far as to start running scams. Longer descriptions tend to be tiring to read, which is why the utilization of a summarizing tool is essential. Similarly, don’t describe a few minor drawbacks your product might have. This could lead to a customer second-guessing their choices.
V. Include Review Sections
When you are putting so much effort into satisfying your customers, it is only logical to get feedback from them. So, compel your active customers to provide a review, and if your product is as good as you described on the product page, they will surely give you a positive review.
These reviews have a wonderful impact on your product’s reputation. When someone sees that other people are more than satisfied with your product, it might give them a sense of relief. Consequently, they will want to buy the product, leaving you with a win-win situation.
All of this depends on the quality of your product and how well or truthfully you described it. Once again, if you provide false information and still somehow miraculously get a sale, it will leave you with an unhappy customer and a poor review.
So, as you might have thought, all of these strategies are related to one another in one way or another. That’s why applying all of them is the only sure path to success in the world of E-Commerce and Digital Marketing. So, familiarize yourself with all the necessary strategies and tools, and you will be good to go.