As you can see, the key success of a marketplace is how much it can convert potential purchase to sale. And, product page will play an important role on this. Product page also help you to increase traffic too.
If you might wondering how to boost product page’s conversions In Magento 2 Marketplace. Let’s this tutorials help you.
#Tip 1. What is your unique selling point
If your products appear to be the same to the rest, your potential customers won’t know why they have to choose you.
Being unique, different and clear about your unique selling proposition helps to persuade customers to choose you not other.
Your USP is your key point and the reason your customer will buy from you. Especially for online customers who have many options online.
Hence, in your product page you need to show what you offer, why they should select your product.
#Tip 2: Add Product Price at the Proper Place
When customers purchase a product, what they notice first is how much is it..
Your price should be visible and easy to access. Moreover, please make sure that your customers dont have to scroll for checking price or search for the price tag. Instead of this, they should take it easy to see price and add to the cart.
The most favorite position to place product price is below the main title and next to add to cart button. Moreover, do not forget to use large fonts and colors to make your price stand out.
#Tip 3. Add Attractive Product Images
Providing high solution product image is the good way to sell product fast.
Especially, it becomes very effective if products images can clear and demonstrate product from different aspects.
Most successful online store are providing zoomable and high solution product imagfe and 360-degree product views to make product more attractive.
Also it is necessary to keep balance between page load time and product image. It is high recommend to upload high quality image if your hosting server can manage and keep fast loading time.
#Tip 4. Add Product Videos
Using video is one of amazing way to attract customers. If you have products that need video demonstration, don’t ignore this. Video marketplace will make you outstand from the crowd
Your video topic can be
- Product review
- Product Tutorials
- Video Tour
- Product demo video
As long as this video is useful for customers and help you understand your product better.
Thanks to this, customers can make purchasing decision faster and improve conversion rate significantly.
As long as this video is useful for customers and help you understand your product better.
Thanks to this, customers can make purchasing decision faster and improve conversion rate significantly.
Tip 5. Attractive Product Description
As you may know, a good product description can help you get:
- Better conversion rates.
- Better SEO
- Fewer emails from shoppers.
- Fewer returns.
- Build the brand
- Strengthen customer rapport
There are some tips that can help you to write a good product description.
- Read great description from other company
- Know your competitors but don’t copy them
- Tell an amazing story for your products.
#Tip 6. Product Ratings and Reviews
As you can see, including reviews on product pages will boosts sales and conversion rates.
The exact review you have, the more trust customer put into your site. If your review can include customer avatar, customer social profile, it will be much more attractive.
About LandOfCoder Magento 2 MarketplaceÂ
