Magento Checkout pages are supposed to load 3 to 5 times more JavaScript code than any other page of an eCommerce store, mainly because Checkout doesn’t benefit from cache. However, a visually-simple Checkout page can spend up to 20 seconds downloading, executing, and rendering numerous JS scripts and API requests. As a result, a slow Magento (now Magento 2) Checkout may cause the following:
- Hinder conversion rates
- Lower customer satisfaction, AND
- Give you fewer sales
That’s why it’s so important to optimize checkout process and make Magento 2 faster, more reliable, and user friendly, when it comes to Checkouts. Here are 8 ways to optimize Magento 2 to work for you and your customers in the shipping and payment processes in Checkout:
Table of Contents
1. Optimize checkout process by displaying Costs Up Front
First, you might see online shoppers place products into their carts, but then they drop off halfway through the checkout. Why does this happen?
This situation may happen frequently whenever customers are taken aback by different and unexpected charges that might spring up during checkouts, such as the shipping tax or the extra fee that they might not have been aware of at the shopping cart page earlier. These out-of-nowhere fees may cause shoppers to abandon their carts before they can hit “Place Order.”
Therefore, to optimize checkout process, the Magento 2 checkout must be able to display all product prices right on the shopping cart page, with tax and shipping calculated based on the customer’s zip code and other determinants. Being transparent in the checkout makes customers feel more comfortable purchasing something, and less likely to abandon their carts.
2. Offer Various Shipping Options
Whenever a customer chooses to make a purchase, their budget – how much they want to spend online – is up to them. Keep in mind: every customer comes to an online store with a different time range and budget in mind. So, when they decide to buy something, they’ll want to know how much shipping will cost. If shipping is too expensive, then they’ll pass up on buying something, and might run off to your competing online store.
So, in your Magento 2 Checkout, be sure to display various shipping options that customers can choose from, based on budget and convenience.
3. Ask Customers To Save Payment Info For Speedy Checkouts
Most of the time, customers want quick service, and not think about saving their payment methods for future shopping trips. That’s where you come in! With Magento 2 Checkout, you can allow customers to save their payment information to immediately shorten the checkout process and reduce the number of the form fields the next time they buy from your online store.
Plus, if you let people use other forms of payment like Paypal, then that can easily be integrated into Magento 2. As a result, if the customer wants, their Paypal can be saved for future checkouts. It’s a great way to optimize checkout process for Magento online store.
Having speedy checkouts will have customers coming back all the time.
4. Have Flexible Payment Terms
When running an eCommerce store with Magento 2 Checkout, it’s important to be flexible with the methods of payment, while meeting individual customer requirements by displaying various payment options. By being flexible on your payment terms, you’ll more than likely see an increase in sales, along with more orders.
5. Be Real About The Checkout Experience
It’s also important to fit your Magento 2 Checkout Customization with your brand. That means that all components of the checkout – from start to finish – should work with something that reflects your sites.
For example, the eCommerce giant Amazon has implemented Amazon Payment into one of the acceptable payment methods. Amazon Payment allows buyers and sellers to make speedy and safe transactions on the site.
6. Optimize Mobile-Based Checkouts
Nowadays, more and more buyers will shop online from their mobile devices instead of on desktop. Such mobile devices include tablets, smartphones, etc. So, when optimizing your Magento 2 Checkout Customization, make sure that your checkout design is mobile friendly.
When optimizing your site for mobile devices, make all the information visible on a small screen by simplifying the form fields as short and straightforward as possible.
7. Optimize Checkouts Process With Analytics
As you implement the discussed strategies so far, it’s also essential to understand how your customers interact with your eCommerce site from start to finish. You can do this by going to your analytic tools (free or paid), such as Google Analytics.
You can also use Facebook’s advertising campaigns for your Magento 2 websites. Plus, tools like Google Ads and Facebook Ads can help you create campaigns that are targeted to your checkouts. By understanding buyers’ experiences on your checkout page, you’ll see what works, and what needs to be improved.
8. Shipping, Payment, And Review On One Page
The shipping, payment, and review sections make up the entire checkout process. So, why not have them displayed on the same one page without sending the customer to a different tab when they’re, say, choosing payment options or reviewing your order.
As mentioned before, no one wants to see shipping prices spring out of nowhere during the checkout process. Therefore, the shipping and payment sections should be transparent as much as possible, so that if there’s a change in the shipping address or method, the payment is automatically updated.
The Magento 2 One Step Checkout extension by BSS Commerce is a good tool to have when making sure that all three sections of the checkout process is transparent and accessible to customers.
BONUS: Have Fulfillment Options
Now, if you looking for an easy way to customize your Magento 2 Checkout, then consider providing your customers with a wide range of fulfillment options for them to choose from. Just like a brick-and-mortar store, shoppers expect fulfillment options from an online store. Therefore, keep the following objectives in mind:
- Connect your global inventory with the participation of the following entities
- Dropship vendors
- Suppliers
- Internal distribution centers, AND
- Participating stores
- Avoid stock-outs with careful planning.
- Source from reputable locations.
- Prioritize fast and minimized markdowns.
Conclusion
Ultimately, to optimize checkout process with the Magento 2 Checkout, it has to be optimized to meet the shopping expectations of buyers. Since shipping is an essential part of any commercial business, it’s important to provide shoppers with as many customized options as possible. We hope that this article will help you improve your Magento shipping strategy for the better.
Kendra Beckley is a writer and editor at Phdkingdom.com. As a business development manager, she helps companies enter a new market and build long-term relationships with partners. In her spare time, she likes to blog about the latest trends in digital marketing.
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