Ever heard of lucky draw plugins for WooCommerce? You will hear it more after knowing the impacts it leaves in generating more leads and building trust in your customers. Lucky draw features on your WooCommerce site will encourage people to buy more to be a part of the lucky draw and buy a chance to win. To win a prize, or a discount offer which will be valid for their next purchase.
You must be aware of how significant discount offers and other giveaways are for making your customers happy and retaining them. A lucky draw to WooCommerce is another string of these initiatives to boost your brand loyalty and generate more leads.
In this blog, we will learn how a simple lucky draw feature on your WooCommerce site helps you acquire all these benefits.
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What is a Lucky Draw plugin?
Firstly, let’s clarify what Lucky Draw plugins are especially for WooCommerce. A lucky draw plugin is a tool designed to enhance the functionality of your WooCommerce store by enabling lottery-style features. These plugins allow you to create engaging campaigns where customers can participate in lucky draws to win prizes, discounts, or other rewards.
By integrating a lucky draw plugin, you can gamify your online store, incentivizing customer engagement and boosting sales. These plugins are equipped with features that make managing and executing lucky draws seamless, providing value both to you as a store owner and to your customers.
Top 6 ways lucky draw plugins drive more leads and inject loyalty
There are numerous methods of improving lead generation and fostering loyalty in your customers. One of these methods is with the help of a lucky draw plugin, for a lot of people it may come as a surprise, but such plugins play a vital role.
Here are some of how a lucky draw plugin boosts leads and brand loyalty:
Grab the audience’s attention
The first step in improving lead generation is getting noticed and grabbing the eyeballs of all your targets. With lucky draw plugins, you can stand out as something unique and new for your targets which will eventually attract them to your website. With a lottery plugin integrated into your WooCommerce site, everything becomes fun and games for the audiences while you build trust and loyalty in them.
Keeps the audience engaged
Keeping your website audience engaged is a tough task, but it brings several benefits. With a lucky draw plugin, you compel web users to take certain actions to get offers and discounts which boost their engagement levels. Higher engagement of your web users is a positive sign in terms of improved conversions and sales.
Improves conversion rates
Imagine a new user lands on your website and they get to participate in a lucky draw and eventually wins. In situations like these, the probability of the web user purchasing to avail of the discount offer won through this lucky draw is higher. This way, you can attract more web users to your site, and improve the conversion rates with this generated lead.
Encourages the customers to buy more
With a lucky draw option on your website, there is always a chance for the web users to win. This hope makes the web users come back to you and try their luck. When they come back to your website, they definitely come intending to buy something. So, this way you encourage the customers to buy more often from you even in the future. Precisely, you make yourself a top priority for your customers and target audience.
The customers feel valued
Winning always makes one feel special and out of this world. By offering a lucky draw contest through a plugin, you make your store visitors feel special. Your web users will prefer coming back to your website more often if they feel special and well-treated. This way, you build trust in your customers and even the web users who have visited your website for the first time.
Features a lucky draw plugin must offer
As it has been decided that you can add a lucky draw feature to your WooCommerce store with a plugin, you must also know which plugin to choose. Before you choose a plugin, it is better to look into its features to bring finesse to the added functionality of your WooCommerce site.
These are some very basic features to look for in a WooCommerce lottery plugin:
Decide who can be a part of lucky draw
The plugin you choose must help you decide which type of users and what number of users can participate in the lucky draw. This way, you can keep all types of website users engaged and involved through these lucky draws. Whether it is your regular and retained customer or a guest customer, you should allow them to participate in the lucky draw.
Showcase the winners on the store front
Another feature to expect from a lucky draw and lottery plugin for your WooCommerce site is to display the winners on the storefront. To build trust in your store visitors that there are people who win and have been rewarded, you should display the winners on the storefront. On the backend, you should also be able to view the details of the winners from their names to emails.
Winner announcements in a more enticing way
With the lucky draw plugin, you should be able to choose the winners with transparency and fairness. Otherwise, the customers will be offended and will avoid participating in the next offer. With a spin wheel feature, you can ensure this transparency. You should be able to display the winners on the storefront more enticingly and excitingly. Displaying the winners in a popup with their names and the amount offered as a discount is the best way to announce them.
Send emails to the winners
Is the plugin you choose allowing you to send custom emails to your lucky draw winners? If not, then you need to go with another option. The plugin you choose must allow you to send emails to your lucky draw winners with the discount details. This way, you are building trust in your customers that you are not stepping back from giving them their due reward. Such initiatives will make the customers participate more and encourage new people to also give a try.
Conclusion
It is very well understood that keeping your customers engaged and making your websites worth engaging for fresh users is of prime importance. Holding a lucky draw on your WooCommerce site is one of the best ways to keep these engagement levels as high as possible.
A successful lucky draw on your site can help you generate more leads, and foster trust and credibility in them and your existing customers which in return enhance your sales.
All this can be a part of your WooCommerce site if you opt for a reliable and compatible plugin to include a lucky draw option. With a plugin, adding this feature will be effortlessly easy and secure, so make sure to go with the best Lucky Draw plugin.
