Most big brands today in the e-commerce sector are using Magento services, mostly because of its reliability, flexibility, and open-source nature. Another major reason why Magento has been able to attract small businesses to migrate from other e-commerce platforms to its platform is the different functionalities that it provides.
This includes better scalability, more scope for development and further growth. The same is true for Magento 2, which took the e-commerce sector by storm after its inception in 2015. The platform provided better and upgraded features, including CSS and JS minification, an in-built full page, user-friendly checkout processes, etc.
However, with more upgrades introduced by Magento 2, it became imperative to look for advanced skills to manage modifications on the platform. At the same time, with increasing competition observed in the current market, online businesses must learn the best practices associated with Magento 2 that can change the look and feel of their websites.
Before selecting any services of Magento 2 web development services agency in Australia, you need to understand the current trends and best practices prevalent in the market. This will help you make the correct choice when selecting a Magento 2 web development services agency in Australia.
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Current Magento trends to look out for
With the evolution of The e-Commerce web development landscape, the current trends associated with Magento 2 platforms are also evolving. This means that shifting consumer behaviour can only impact purchase patterns if the current trends are considered and implemented. Let’s look at the current trends associated with Magento 2 that can help businesses navigate online businesses effectively.
1. The case of AI and Machine Learning
Integrating advanced AI and machine learning tech can bring about enormous changes to the Magento platform. This will enable better shopping experiences for consumers and improve product recommendations by enhancing predictive search capabilities. The use of AI in Magento stores can give a more intuitive direction to tailor recommendations for consumers based on their previous shopping records.
2. The use of Headless Commerce
Using headless commas will make it easier to separate front-end presentations from commerce functionalities in the back end. This will provide more flexibility, agility, and scalability to the business. It will also make it easier for companies to integrate emerging tech into their online platforms. Several Magento 2 web development companies in Australia are using headless commerce to manage online businesses.
3. The use of Augmented Reality (AR) and Virtual Reality (VR)
The use of augmented reality and virtual reality is a rage in the current market. The best part is that this has been systematically integrated into the Magento system, bringing several advantages. The use of this emerging tech contributes to improving shopping experiences. This is mostly possible by helping consumers visualise the products in real time. It also includes exploring virtual storefronts and creating an immersive experience. Considering the benefits of using AR and VR, several Magento 2 web development companies in Australia have been using these in Magento stores.
4. Managing Mobile Responsiveness
As mobile commerce continues to dominate, Magento 2 technology must focus on mobile-friendly design. Developers will need to use responsive designs and accelerated mobile pages (AMP), making them an essential part of Magento’s mobile-first strategy. Businesses must also ensure that every Magento store is mobile-friendly, including better navigation prospects and faster loading times.
5. Importance of Omni-Channel Integration
The trend is omnichannel integration to create a consistent and smooth customised experience across multiple channels. Several Magento 2 web development companies in Australia have been using this method, which makes it easy for consumers to switch between different devices and platforms. The existing Magento capabilities will also provide customised recommendations and maintain synchronicity in consumer data.
Best Practices of Magento 2 Development
Nothing can cause your business to decline faster than that of a slow e-commerce store. This will not only negatively impact your conversion rates but also fail to attract more traffic. Hence, you should always be aware of the best practices of your Magento stores to make your online store remain productive and upgraded. Here are a few best practices you can implement in your Magento 2 stores.
1. Upgrading the UI/UX Design
Both User experience and interface are essential weapons for Magenta storefronts. They can help businesses achieve more significant revenue by attracting more traffic. This requires creating a seamless design with intuitive navigation and high-quality images. Choosing a Magento template that can reflect the brand identity and ensure it remains mobile-friendly is essential. The concepts of accessibility and discoverability should be considered more to create an interactive consumer experience. A detailed product description should also be present, with accurate dimensions to provide a better picture to the consumers.
2. Performance Optimization
Optimising performance is crucial for Magento 2 websites, as it often becomes the factor that can help attract more traffic to online stores. The first step should be to optimise the hosting environment, leading to a better user experience. This should be followed by using a content delivery network (CDN) that can improve the loading speed of your website. To further enhance the load time of your page, all unused data from the Magento catalogue needs to be removed, followed by switching to in-memory data for caching. All these steps will help improve page-loading times and the site experience for consumers.
3. Security Enhancements
Managing website security is one of the most essential parts of creating a secure website and protecting consumer data. It is important to regularly upgrade the store to security patches provided by Magento, along with strong passwords. It is also essential to create more complex URLs that cannot be readily determined. And ensure that the admin panel is only accessible from specific networks and locations. This will be followed by implementing a two-factor authorisation process. Multiple Magento 2 web development services agencies in Australia can help you manage your Magento store security needs.
4. Managing Coding Standards
It is essential to maintain all coding standards. Otherwise, it may lead to breaking down the default Magento behaviour, leaving your online store vulnerable. To get better results, ensure the use of coding standards based on PSR1, PSR2, PSR4, Zend Coding, etc. It is also essential to ensure that duplicate codes are not used, which will become difficult to maintain later. Instead, concentrate on creating a single class and referencing it when required. It is better to reuse code owing to its stability. These aspects should be noted with the help of a Magento web development services agency in Australia.
Parting Words
To remain competitive in online business, web store owners operating on Magento 2 platforms must remain aware of the best practices in the industry. The same is true for being aware of current trends in the market, as this will ensure an improved user experience and expand the reach of online businesses.
Author Bio
Bhumi Patel has vast experience in Project Execution & Operation management in multiple industries. Bhumi started her career in 2007 as an operation coordinator. After that she moved to Australia and started working as a Project Coordinator/ Management in 2013.
Currently, she is the Client Partner – AUSTRALIA | NEW ZEALAND at Magneto IT Solutions – a leading Magento 2 web development company, where she works closely with clients to ensure smooth communication and project execution also forming long term partnerships. Bhumi obtained a Master of Business Administration (MBA) in Marketing & Finance between 2005 and 2007.
