I. Why do we need to improve user experience?
User experience is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use. Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction. Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.
In essence, user experience measures the quality of site interactions, which in turn measures the quantity of site success and conversions.
Magento is a bit harder to set up than other platforms. Yet it is customizable and allows you to have many stores in several languages. Also, you can accept different currencies. These features make it well worth learning.
Consumers want user-friendly, easy to navigate shopping experiences. The more user-friendly, the less likely they are to abandon their carts.
II. How to improve user experience?
1. Aesthetics in Magento
An eye-catching Magento shopping website is appealing to consumers. Thus, it’s essential to have an attractive design.
You’ll also want to have a user-friendly checkout with precise shipping costs. Make sure you have an easy-to-use search function.
You’ll need beautiful images of your products with proper descriptions. Write accurate commentaries that represent each product to avoid the potential for returns.
Don’t only look to see how your website appears on a PC or Macbook, check it on various tablets and smartphones. What looks good on a Macbook, might not look so good on an iPhone.
Magento provides all the tools needed to resize images. You can make them pixel-perfect on every screen. Take advantage of every feature available for viewing.
2. SEO in Magento
Most business owners know that SEO can make or break them. It’s important to research keywords.
You should also check the keywords your successful competitors are using. It will give you a better conversion rate.
It’s critical to know what works if you want to drive traffic to your website. Avoid using duplicate tags. Remember to add tags in the first place.
If you have social media accounts for your business, such as Instagram, add the links to your page. Your URLs should be search-friendly and to the point. Shorter URLs have better results, according to SEO experts.
3. Call-to-action in Magento
When building your Magento website, ensure you have a strong call to action. Make sure you embed links directing users to specific sections of your website.
E-commerce call-to-action (CTA) buttons can drive visitors toward becoming your customers. How? By prompting them to buy items. Amazon has a massive 13 percent conversion rate because of their CTAs. The significance of CTAs keeps on growing with each passing day in the world of eCommerce.
Your CTA copy must be convincing and converting. It’s the only way to influence a visitor to take the desired action. A compelling CTA ensures the vivid use of contrasting colors. These colors have to stand out from the rest of the background.
Your button must be large enough to draw the visitor’s attention and also make it easy for him or her to click on it. Experiment with the different styles and shapes available in Magento. You’ll be sure to find what works best for you.
4. Navigation in Magento
This is paramount to driving traffic to your site and keeping it there. It’s also essential if you want users to return time after time.
Navigation should be seamless and kink-free. The more user-friendly your site, the longer a consumer will stay.
When a website is clunky or slow to load, it’s not conducive for the user. They tend to move on even if you offer something they want.
Don’t let them leave your site, only to search elsewhere for the same or similar object. Remember, you don’t want to frustrate users. For that, Magento wishlists are ideal.
5. Don’t jump in
The best advice for success is to take your time and think about how you want your site to look. Focus on every aspect of the user experience.
Sixty-six percent of people like to see attractive web design. They prefer it to something plain and simple. If given 15 minutes to consume content, they want something appealing.
Your website gives your audience their first impression of your business. That impression will be negative if your website looks out-of-date or unattractive. Web design is significant since it influences how your customers see your brand.
Study the competition and design your website, so it’s unique and appealing. It’s easy to see all the Magento features and become anxious to get started. If you’re new to online selling, you’ll be even more excited, but ensure you do your homework.
III. Top list of Magento 2 extensions to improve user experience
User experience is one of the decisive factors which can strongly affect the success of every online store. However, store owners usually have several problems when trying to enhance the experience of users. Therefore, extensions which provide practical solutions are always essential for every store.
As the first cup of coffee is good to go, let’s get started and find out which Magento extensions are the best to improve user experience.
Magento 2 One Step Checkout
With 75% faster than default checkout, Magento 2 one page checkout speeds up the whole checkout process thus considerably boost your sales & revenue. By using Google suggestions and displaying all information on only one page, Magento 2 One step checkout automates all shopping actions!
Magento 2 Reward Points
Magento 2 Reward Points builds an automatic point earning and spending system. It’s a comprehensive solution to enhance their customer's loyalty.
Magento 2 Image Gallery Pro
With this Magento 2 Gallery Extension, you can select the best image of your brand, your products or your services, make them more attractive by arranging them and showcase them in a specific order.
Customer Feedback Extension
Magento 2 Customer Feedback extension allows visitors to leave feedback or comments about a product or service on a website. It provides a great way to improve customer service and increase the reputation of your business.
FAQ and Product Questions
This extension lets customers ask questions right on product pages to instantly receive any specific information they need. Create and manage your own product knowledge base to provide store visitors with the answers to the most frequently asked questions.
Improved Sorting Extension
This extension lets your customers find the best products fast! Give them effective options for sorting - by bestsellers, biggest saving, etc. Add featured product blocks based on the sorting options for different categories.
WebP Images Extension
Magento 2 WebP is the extension for Magento 2 that allows you to reduce the size of images by converting them to next-generation image format - WebP.
Magento 2 Layered Navigation
Magento 2 Layered Navigation allows shoppers to filter products by Categories, Colors, etc and even New, In-stock, On-sale or filter by Product ratings and status. This helps customers remove unsuitable products from the result product page in order to save more shopping time.
It’s tempting to use all the features Magento offers; but, stick with what you need. If, after a few months, you feel you need more, you can always add to your website.
Remember, keeping it user-friendly is your end-goal. You can achieve a successful eCommerce business by following the above tips. Use them to design a website that will blow away the competition!
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