At the age of information technology development, whether your CMS can display a comprehensive understanding of your customer?Â That why we offer you top 3 CMS trends in 2018Â to make your system successful.
Table of content
- Integrating with other products
- Driving content by using analytic
- Tailoring your CMS to cross-channel touch points
It is suggested that your CMS should act more than just basic functions such as marketing tool or broadcasting blanket information. Also, it is necessary to find the potential to take advantages. If you can make use of its potential, building customer loyalty, weaving a compelling brand presence, and keeping customers return business will be much easier.
1. Integrating with other products
One of top 3 CMS trends in 2018 is integrating with other products. There is a common case that you attempt to integrate CMS with your CRM, it always freezes. Another case is synchronization process take you a lot of time, which especially annoys you when you are launching a mission-critical campaign.
We may know that the ability to integrate with other products and platforms has no long been optional, recently. Instead of this, it becomes the prerequisite for the winning of CMS in the next year, 2018. When it becomes so critical and almost compulsory, the convoluted or clunky process is limited. At the same time, it is easy to execute out of the box as Bart, product manager of Squiz Matrix. Therefore, it should be simple, straightforward, and totally streamlined.
2. Driving content by using analytic
The second one of top 3 CMS trends in 2018 will be the use of analytic to drive content. We cannot declaim that our CMS excels at its core job when we just have bells and whistles, it is not strong enough. However, we also can not deny the essential role of capabilities such as personalization. That why it is crucial to emphasize the necessity of analytic in engaging users, sparking conversions, and encouraging customers to turn back again.
In the long run, analytics capability will be the mandatory part within your CMS, be a core offering and work with both internal and external analytics tools. With analytics, we can ensure whether the type of content is right for audience segmentation. With different contexts, different parts of the site, we will have different contents.
3. Tailoring your CMS to cross-channel touch points
We may have already known or ever heard about the seamless journey cross-channel integration can facilitate when moving among smart devices. Unfortunately, CMS has often been left out. It can be sure that users benefit from a compelling customer experience will drive the evolution of the CMS well into the future.
It is optional to use your CMS to manage each single step but you will know how important it is when integrating with other components across various cross-channel touch points. In conclusion, if your CMS is in a long way from integrating with other platforms and has not caught up with top 3 CMS trendsÂ in 2018 we mentioned above, itâ€™s time for you to move and go in a powerful new direction.