Top 7 SEO Tools Every Magento Store Owner Should Use in 2025

As an ecommerce business owner, it would be a dream to see thousands of interested users swarming to your online store. Using the right SEO tools for your Magento store can help you realize this dream. 

Did you know that Google processes more than 8.5 billion searches every day? Interestingly, the top 3 results for a Google search receive about 68.7% of all clicks. In other words, the key to quality traffic is to have a strong SEO framework for your ecommerce website. 

Magento 2 is an open-source ecommerce platform that enables businesses of all sizes to create a customized online store. However, there are useful SEO tools for Magento stores that can help establish your presence in a highly competitive ecommerce landscape. 

I’ve listed seven SEO tools to help your Magento store rank high and attract more customers. 

7 Useful SEO Tools to Optimize Your Magento Store (Free and Paid)

The flexibility and unmatched design features offered by the latest version of Magento can help your online store stand out. While the platform provides basic SEO features, you require specific tools to optimize your Magento store fully. 

I recommend you try these seven free and paid SEO tools for Magento store. 

1. Attrock Schema Markup Generator

The Attrock Schema Markup Generator is one of the important SEO tools for Magento Store. This free tool can swiftly generate schema markup for your web pages to boost their visibility and increase their chances of being featured in rich results. Simply paste your web page content into the tool, and it will generate structured data in your desired format. 

Key Features: 

• Transforms content into flawless RDFa and JSON-LD codes
• Can generate a variety of markups including personal, organization, Logo, FAQ, Product, etc.
• Does not require any technical skills to use the tool
• Produces quick and reliable results
• Compatible with all the leading web browsers

Pricing: 

• Free to use

2. FME Extensions SEO Meta Tags Templates

Create a refined framework on meta tags for your website design with SEO Meta Tags Templates by FME Extensions. This is one of the useful SEO tools for Magento for automatically creating meta titles, keywords, and descriptions for various pages. It enables you to create an optimized ecommerce website design to attract more traffic and boost your conversion rate.

Key Features: 

• Auto-generates meta tags for keywords, headings, and descriptions
• Creates templates and metadata in bulk to save time
• Generates SEO meta tags for custom URLs
• Generates short and long descriptions for products and categories
• Multi-store compatibility

Pricing: 

• Community – $69.99
• Enterprise – $269.99

3. Attrock Robots.txt Generator

Robots.txt Generator by Attrock is one of the must-have SEO tools for Magento store owners. Attrock’s Robots.txt Generator can improve crawl efficiency, improve your site’s indexing, optimize website performance, and prevent bots from accessing sensitive data. You can generate accurate Robots.txt files in 3 simple steps and seamlessly apply them to your website. 

Key Features: 

• Includes customizable rules that let you select specific bots and pages that you want to block
• Offers user-friendly interface
• Supports multiple search engine bots
• Prevents low-value and duplicate pages from being indexed
• Create precise Robots.txt files with advanced search robots exclusion protocol

Pricing: 

• Free to use

4. Amasty Google Page Speed Optimizer

Google Page Speed Optimizer by Amasty is one of the useful SEO tools for Magento stores, designed to improve website performance. It offers lazy loading functionality to boost page speed and improve the catalog browsing experience, ultimately reducing bounce rates and enhancing your website’s Google ranking. While you can access basic features for free, you need to upgrade to a paid plan for advanced SEO features. 

Key Features: 

• It uses 4 lazy load scripts for improved experience
• Allows you to customize lazy load certain pages or categories
• It can pre-load images for multiple devices
• Hyva-compatibility is set as the default

Pricing: 

• Free Version – Free
• Pro Version – $199
• Premium Version – $599

5. SerpRobot

SerpRobot is one of the best SEO tools for Magento store owners to track unlimited keywords and projects from global locations while monitoring and analyzing your competitors’ strategies. It provides a more realistic and comprehensive overview of your website position as it collects data from desktop, tablet, and mobile phones. SerpRobot also offers a 14-day free trial to test all platform features and refine your SEO approach to boost your store’s performance.

Key Features: 

• Beginner-friendly interface
• Offers instant and on-demand rank-checking
• Provides a simple dashboard to monitor performance at a glance
• Generates real-time performance reports and history graphs

Pricing: 

• Free SERP checker (10 keywords per day)
• $4.99/month (75 searches per day)
• You can opt for extra Serpbots if you have a bigger search volume

6. Attrock Online QR Code Generator

Online QR Code Generator by Attrock is one of the helpful SEO tools for Magento store owners. It can instantly generate unlimited scannable QR codes using data like website URLs, phone numbers, images, events, social links, and even email addresses. While this tool may not directly impact your SEO process, it can enhance your reach, attract organic traffic, and improve the overall user experience. 

Key Features: 

• QR codes can be downloaded as PNG, JPG, SVG, or PDF files
• Offers instant code generation and downloads to revolutionize digital communication
• Provides a user-friendly interface
• Facilitates effective data sharing in a safe manner

Pricing: 

• Free to use

7. LinkResearchTools

When it comes to backlink auditing, LinkResearchTools is one of the essential SEO tools for Magento. This toolkit consists of 25 efficient tools specifically designed to audit, build, and maintain a healthy backlink profile for your ecommerce website. In addition to the regular tools used for ecommerce link building, the toolkit also has unique tools to check competitive link velocity, link juice thief, bulk URL profiler, and more. The only downside is that the tool is priced too high for small businesses. 

Key Features: 

• Checks and monitors links using 25+ useful SEO techniques
• Executes redirect repair and link structure fixing
• Runs link risk simulation to identify link-building opportunities
• Monitors 150+ SEO metrics to track the performance of each link
• Generates comprehensive reports and advanced analytics to place you ahead of the competition

Pricing: 

• Superhero Small – $599
• Superhero Standard – $999
• Superhero Plus – $2499
• Enterprise – Custom pricing

The end notes: Choosing the right SEO Tools to boost your Magento store performance

Ecommerce SEO is highly competitive. If you want to achieve visibility in search results, you need to invest in quality SEO tools for your Magento store that can help you rank on page one of Google. 

The SEO tools for Magento store I’ve discussed above can significantly enhance your ecommerce store, helping you fully leverage the robust features Magento 2 offers.

We’ve highlighted SEO tools that provide specialized services, but if your budget allows, you can also opt for a comprehensive SEO toolkit or hire an agency to handle the entire process for you.

An ecommerce store owner must have a solid SEO strategy to attract more potential customers and generate revenue. Go ahead and use the SEO tools for Magento store in this post and get started in the right direction.