Among thousands of online marketplaces in the market such as Etsy, Amazon or Walmart, eBay is one of the best choices. The eCommerce giant is famous as a notable success story of the dot-com bubble. The sustainable growth after decades has brought eBay a solid position in the eCommerce industry. With an enormous customer base, eBay has around 2 billion transactions per day. There’s no doubt it can be an amazing choice to connect with your Magento store if you’re trying to sell on eBay with Magento.
We will bring you a basic understanding of eBay, eBay Magento integration and 4 simple steps to sell on eBay with Magento so you can start building your system today.
Table of Contents
I. Overview
1. What Is eBay?
Within the eCommerce business, eBay is a well-known online marketplace. It is a terrific place for buyers and sellers to meet and exchange nearly anything. The selling procedure on eBay is what makes it different. It allows users to sell as many products as they want in an auction, which means bidders may try to outbid each other. Furthermore, selling new or used things on eBay is entirely legal. As a result, eBay is mainly about mass-produced things and fantastic discounts, which may make it incredibly competitive.
The enormous customer base is one of the main reasons why eBay is so famous. There are 187 million eBay users worldwide as of the first quarter of 2021. This is a 1.08% increase over the previous quarter and a 7.47% increase over the previous year (eBay, 2021). Also, there’re plenty of benefits that an eBay store can give you, let’s explore more.
2. Why Should You Sell On eBay?
2.1. Broaden Your Customer Exposure
With an eBay store membership, your product will get more exposure. According to Q1 2021 eBay’s annual report, after converting to eBay store subscriptions, businesses’ sales climbed by up to 25% in three months. So if you know how to take advantage of this E-marketplace, you can easily boost your sales and make more money.
2.2. Boost Your Customer Retention Rate
Creating a shop with different kinds of items available for sale will cause your consumers to remember it, which results in a higher conversion rate from buyers who have looked at your store before. That’s why you always need to make sure your listing is up-to-date so you can avoid overselling and underselling.
Excellent customer service is also one of the most important aspects that influence client retention as well. And thanks to eBay, you can easily work on and improve your customer service and experience.
2.3. Save Money
When compared to eBay’s usual selling prices, store subscribers have an advantage in terms of selling and listing expenses. However, bear in mind how many listings you deal with on a daily basis to evaluate your sales before subscribing. It could help you choose the right subscription type. You should choose an enterprise subscription when you only have 100 products to sell, for example, is illogical and will result in significant losses.
That’s why they divide the price into many different packages so you can pick the best one for your store.
According to eBay, continuing with the shop membership might be a great way to save money if you have more than 50 listings each month.
2.4. Enhance Credibility
Having a shop signifies that you are here to build yourself as an individual, not only to sell. It also boosts your professional reputation. In addition, you can boost the effectiveness of your business by utilizing the different features that the store subscription allows.
2.5. Customize Personal URL
When you purchase an eBay shop membership, you will be able to create a unique URL for your business like Amazon does. The URL allows your clients to simply find your business without having to browse and search across the eBay marketplace. Apparently, the URL that contains your store name will be much more attractive to customers.
II. What Is The Magento eBay Integration Tool?
A Magento eBay integration tool allows you to combine your Magento site with your eBay seller store by generating a data stream between the two selling channels. The program serves as a management center, allowing you to manage both your eBay and Magento businesses within a single location.
The integration will make managing your eBay and Magento businesses easier and more efficient. Instead of accepting new orders, customers, or inventory on eBay, you’ll have your own management interface with special features such as bulk listing, automated sync, and instant notification. These features are designed to help multi-channel sellers automate and systematize the whole management process.
1. Bulk Listing
When selling on two channels at the same time, it will be quite inconvenient if you constantly need to create one listing but twice for each channel. But don’t worry, more than half of it may be saved with the LitCommerce app.
The tool operates in a very simple way. Not only does it connect, but it also synchronizes data from selling channels. For example, you just need to upload a thumbnail for one listing and update for other channels. When you press the publish button, both eBay and Magento will change your listing as you specify. More than that, you can bulk update items by establishing a custom template for the price, title, shipping, and so on, and then applying it to many listings.
2. Inventory Management
Most retailers that opt to become multi-channel require a more sophisticated management solution. However, the Magento eBay integration lets you manage everything from orders, customers, inventory, shipping, tax, and so much more from a single dashboard.
You’ll also receive access to a fully complete analytics dashboard where you can monitor your sales activities. Here, you can grab an overview of what’s going on with your money, how many new clients you’ve acquired, order status, and so on. If you want to export data and run your own analytics, the plugin can assist you export that data into XML or Docs files.
3. Synchronization
eBay Magento integration’s synchronization is a critical feature. This helps to increase channel consistency by updating stock amount, pricing, and so on all other channels if something changes on one channel. This way, you can stop worrying about overselling or underselling, or missing information.
Besides, you can also update any product information from the central dashboard as well. The change will be instantly updated to all selling channels with just some simple clicks.
III. How To Sell On eBay With Magento
Let’s have a look at how to connect your Magento website to eBay. Here is the LitCommerce tool which is an excellent choice for novices or anyone looking for ease of use and a low price.
LitCommerce’s software will link with eBay and Magento using API technologies to generate a data flow between your channels. As a result, you may freely monitor your data while also using LitComerce’s essential capabilities.
Step 1: Connect Your Magento Store To eBay
- Create an account.
- Choose Magento as the main store
After successfully logging into LitCommerce, you will be directed to the initial setup process. The program will provide you step-by-step instructions for connecting to the Magento shop.
Choose Magento as your primary store on the Source Store Setup Page. To proceed with your Magento store as the Main store, simply click the Connect button in the Magento area.
Fill in the required information and allow LitCommerce access to your Magento store.
- Select your marketplace
After you’ve established Magento as your Main Store, it’s time to integrate with eBay so you can begin selling on both platforms.
You only need to provide a nickname for your eBay channel and provide the region. After that, click on Connect your account and log in to your eBay shop. Then, allow LitCommerce to access your eBay account and hit Confirm and you’re good to go.
At the moment, the software allows you to connect to five marketplaces: Amazon, eBay, Etsy, Google Shopping, and Facebook. Keep in mind that in order to link your target marketplace with LitCommerce, you must have an active account on it. With a few easy clicks, you may create a new eBay account.
Step 2: List Products On eBay
To list products on your Magento store to eBay, you need to go through 2 steps. Import products to LitCommerce and list them on eBay.
- Import products from Magento
You can import all products from your Magento’s inventory into LitCommerce.
LitCommerce will scan and discover differences, such as new items or revisions to your product characteristics, the second time you import, and will only import those data to your central catalog on the LitCommerce back-end.
- Create a listing and publish on eBay
After importing products, go to All Product from your main dashboard to start creating listings and push them on eBay.
Step 3: Turn On Inventory Synchronization
LitCommerce will automatically update the inventory amount on your sales channels to match the number in your LitCommerce central catalog when enabling inventory sync. To avoid overselling, you should always display the right number for each product.
From the central dashboard, go to your channel setting to turn on the inventory synchronization.
From there, you can see the Inventory section.
Simply turn on the Inventory Sync to activate this feature. Then, at the bottom of the page, click Save Settings to save any changes you’ve just made. And you’re all set!
It’s worth noting that you may specify inventory quantity rules for each channel. They allow you to limit the maximum amount displayed on a channel or display only a fraction of the total accessible in your central catalog.
Step 4: Manage Orders From One Central Dashboard
- Activate order synchronization
To utilize the order synchronization function, you must first enable it for each sales channel. To do so, navigate to your sales channel on the left sidebar menu. Turn on Order Sync at the bottom of the Settings page by clicking on Channel settings in the upper right corner.
- Manage all orders from one dashboard
From the Order section, you’ll see the buyer’s name, purchase status, channel order number, and other vital information. This allows you to track and handle orders from all sales channels in one location.
Orders may be easily filtered by searching for a specific order number, selecting channels, or sorted by date.
LitCommerce also assists you in determining how many total orders, open orders, or completed orders you have by displaying the exact number that appeared next to the order’s status.
IV. Conclusion
That’s all you need to know about the Magento eBay integration tool, from what it is to the main benefits of the tool for your business, as well as how to install and configure your Magento eBay integration. All you need to do is follow the steps then start selling on both Magento and eBay. Good luck! Using LitCommerce as your central platform will definitely help to create a better management system for you. Just leave us a message if you need more information.
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V. Guest Author’s Bio
Tony – A passionate content creator who always aims for creativity and brings valuable ideas for readers.
Thank you and stay safe!
