Why is Magento Among The Best eCommerce Platforms?

Which position of Magento among the best eCommerce platforms is? There are many developers and businesses considering this problem. This article brings you an opinion from Mr. Pratik Shah. Let us explore now.

Magento is a popular CMS (Content Management Systems) for eCommerce stores. It is an open-source PHP-based eCommerce platform. Magento has more than 250,000 merchants globally who use Magento as their eCommerce platform. Now, the question here is why do this massive amount of people choose Magento? To know the answer to this, I shall introduce you to the benefits that one can get from using Magento as their eCommerce platform.

I. Why is Magento Among the Best eCommerce Platforms

1.1. Open-Source

This is one of the prominent reasons for Magento’s success. Magento among the best eCommerce platforms is open-source, so any web developer can easily customize their eCommerce websites according to their requirements.

Being open-source, Magento provides significant advantages in comparison to other eCommerce platforms. With Magento, you can get robust performance with improved security for both vendors and developers.

1.2. Mobile Ecommerce

Magento among the best eCommerce platforms is Mobile-first which is a strategy. That is necessary for eCommerce stores to apply in order to drive more engagements, enhance customer experience, increase revenue, increase brand visibility, etc. It is important to meet the demands of the customers who want to make online purchases.

With a mobile interface, you can provide comfort to your customers. And with Magento, you can also engage your customers through mobile apps with push notifications. The Magento platform supports HTML5 that maximizes the shopping experience on mobile. It can even adjust the image size and supports video as per mobile screen. With the Magento eCommerce platform, you can customize anything you want for your mobile app users.

1.3. Magento Modules and Editions

With Magento among the best eCommerce platforms, it includes

• There are three different editions of Magento
• The Magento Community Edition
• The Enterprise Edition
• The Magento Go

 The most popular and commonly used among these is the Magento Community Edition. It is completely free to use. You just have to install and use any version of the Magento edition as per your requirement.

Magento marketplace has various modules available, which are an important addition to your online eCommerce stores. You can choose the modules that are useful and suitable for your website and monitor progress. With these modules, you can fasten the pace of your online store and promote your eCommerce websites with the helpful features of these modules.

1.4. Magento among the best eCommce platforms as aCommunity

The Magento community has its members spread worldwide. It is a safe and reliable platform. This community is known for making its customers feel at home. Here, everyone works together to make the Magento platform better for everyone to use. If a developer is facing any issue, then this community offers support by guiding the developers to fix particular issues.

1.5. Customization Options

Customization is a strategy that has made its home in the eCommerce market. Magento among the best platforms is an option for businesses with nothing but profits. But customization does not only limit to products or services, it can also be implemented in apps. Every business has its own requirements and unique ideas to set up its app in a way it can provide comfort and ease to its customers.

Magento is among the highly customizable eCommerce platforms. This platform allows you to develop desired front-end user experiences and strategize back-end adjustments as per the needs of your online store. Let us see some of the customization benefits you can get with Magento among the best eCommerce platforms.

• Search extension
• Personalized theme & web design
• Editable layout
• Modifying existing code
• Advanced shipping module
• Personalized checkout module
• Updated payment module
• Appealing storefronts
• Conversion rate optimization
• Professional content management
• Magento intuitive interfaces
• Improved security

1.6. Specifically Designed as an Ecommerce Platform

Magento is specifically developed for building Ecommerce websites. It is packed with eCommerce capabilities. It is constantly updated with new technologies and strategies to help the developers and eCommerce owners. It has many helpful features like:

• Customer accounts
• Personalized dashboards
• Marketing & promotional tools
• Analytics & reporting
• Product browsing
• Catalog management
• Order management
• Payment gateways
• Shipping & tracking
• Search engine optimization
• Image scaling
• Gesture controls
• AV capabilities
• Drag & drop

There are many features in Magento that can help to improve customer experience and ease the tasks for the owner.

1.7. Integration With Third-Party Components

This is a part of pride from Magento among the best eCommerce platforms. Third-party extensions and plugins are wonderful tools that can save time for store owners and developers. It offers various options to integrate free third-party services. This enhances the work of the team by reducing the burden of deploying third-party tools with many processes. It also reduces the cost of development.

By using Magento’s extensible API, you can connect to any plugins or application of your choice without any hurdles. Payment gateways, shipping or tracking system, analytics tool, whatever you need to develop your app can be connected. You just need to identify and integrate the plugins or applications into your Magento eCommerce store.

1.8. Pro Tip to Provide More Customization: Install a Magento 2 Product Designer Tool

Apart from app customization, you can also provide product customization by installing a Magento 2 product designer tool. It will provide your customers with the customization tools like different fonts, colors, clip-art, and whatnot to customize their own products from your store. 

1.9. Multitasking

Multitasking is a must to survive the competition and Magento helps you in that. It allows you to manage multiple tasks at the same time. This way you can function many things at a time and also save time for other important tasks that require your attention. You just need to monitor your Magento website’s performance simultaneously. All this saves your precious time. CMS also offers an admin panel through which you can manage orders, resources, products, deliveries, etc.

II. Why Businesses Choose Custom Magento Services?

2.1.Themes

By choosing custom services in Magento, you can let your customers change the themes of their dashboard according to their preferences. Additionally, you can change the themes of the overall app according to your business. This way you can ensure that the theme matches your business logic.

2.2. Security

With custom plans, you can control the security of your app and app data even more. You can restrict people from using any features or limit people from using some functionality. This way you can control and strengthen the security of your app.

2.3. Check-Out Module

You can customize the overall check-out module, add different payment gateways, customize push notifications, etc. This way you can interact with your customers effectively and also send them updates of their orders and product launches regularly in real-time.

2.4. Content Management

This is an obvious perk of choosing a custom plan with Magento. You can manage and edit your content according to your business requirement. This way you can control the content as per your audience preferences.

2.5. Back-End Function

All the above customizations are only possible if you can control your back-end. Magento allows you to edit your back-end functionalities as per your business requirements. This way you can earn more profits by displaying relevant products and notifications.

III. Conclusion

Magento among the best eCommerce platforms is advanced with user-friendly features and incredible capabilities. It helps in managing the store efficiently. It provides flexibility to both developers and owners in terms of deploying new features and implementing those features, respectively.

It even provides customization to give you a competitive advantage. Because if you customize your eCommerce store as per your niche and users, then naturally, customers will attract to your store more than others. And this all will eventually increase your revenue.

The tools available in Magento ease many tasks like inventory management, coupon management, multitasking, online transactions, etc. Due to its high performance and scalability, Magento is surely one of the best options to choose for your eCommerce store development.

IV. Author Bio

Mr. Pratik Shah is Creative Head at Brush Your Ideas, a top-notch Web-to-Print technology solution provider that offers Custom Product Design Software as well as web to print storefront software. He has been a creative and driving force in the success of our Product Design tool.