In this post, we are going to share with you 9 actionable Magento 2 SEO tips for website. As you may have known, the role of SEO can’t be discounted. In eCommerce, SEO plays a crucial role in your online store success. The higher Google ranking your website is, the more customer you can get. Nevertheless, SEO is not a simple task, especially when it comes to a huge eCommerce website based on Magento platform, which means a lmassive number of products involved.
So, what can you do to make you website escalate to top?
Table of Contents
The very first thing you should keep in mind is your Magento Version. If you want to get higher ranking, you need to ensure that you are using the latest versions of magento which is released with SEO support, better security and bug fixes.
Unsurprisingly, choosing right keywords is one of the most important steps in SEO.The thing is how you can find the right one. Well, let’s keyword suggestion tool lead your way. My favorite one is SEOprofiler. It is resourceful and easy to work with. Great deal!
After selecting the perfect keyword you want to rank for, don’t forget to make your Homepage title, site meta title, and description be keyword-rich and unique.
Why do Homepage matter? Because most of your Backlinks will get to this page and it is the one holds the highest chance to rank in Google search results. Thus, Homepage should be optimized for SEO. When assigning title for Homepage, keep it relevant and unique.
Now, go to Content -> Pages -> Edit -> Search Engine Optimization.
In this section, you can add Meta Title and Meta Description to your Homepage. This essential step decides whether people want to click to your website or not. So, take it seriously! Write a catchy yet concise one.
Also, by putting keyword near the beginning of your title, Search Engine will realize it easier.
Content is King and Google will not appreciate your site if it contains duplicate content. Consistent content makes your website clearer and more discoverable to Google.
Like in Magento 1.x, you can go to Stores – Configuration – Catalog – Search Engine Optimization and set “Use Canonical Link Meta Tags for Products” to Yes
It’s important to optimize product images for your site. To be specific, you need to insert image title and alt tags that help your images to get best visibility in search system. Moreover, your image title should contain keyword that you are focusing on.
Page load time can impact on your site ranking. The site with low loading speed are not preferable. Here are some practical ways we suggest you to do in order to speed up your site.
> Enable caches (System => Cache Management)
> Minimize external files that can be downloaded on your server
> Merge CSS and JS files System => Configuration, Advanced => Developer => JavaScript Settings/ CSS Settings
> Enable Flat Catalog Products and Categories (System => Configuration, Catalog => Catalog, Frontend)
Unlike Magento 1, you can find it easy to edit robots.txt file via the admin’s panel of magento 2.
Go to Stores – General – Design to access the file
There are some improvements of XML functionality in magento 2. XML sitemap can be automatically added to the robots.txt file. In addition, you can give the priority & frequency for each page type such as product, category and CMS page.
With the help of rich snippets, you can take use of your site structured markup data to make your product page stand out in google search results.
Like Magento 1, you should optimized meta data for products pages including meta title, meta description, meta keywords. Moreover, you can create SEO- friendly URLs by excluding “categories path for product URLs“.
>> Stores – Configuration – Catalog – Search Engine Optimization.
I hope you will enjoy these Magento 2 SEO tips and apply them successfully for your store.
If you are Seeking Magento 2 Extension For your Magento 2 Store? Check the list below
Magento 2 SEO Default Settings: Full Overview
10+ Simple Tips to Boost your Magento 2 SEO Score
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