In an era of artificial intelligence, hyper-connect digital customers, and advanced personalization, Magento 2 Customer Segment extension becomes the keystone of customer insight and important method across the modern digital business. As the online shopping experience appeals to one group of people but does not appeal to all, indeed, it’ll be impossible to try to be everything to everyone at once. As a result, the segmentation of specific groups of people or their purchase history will be much easier.
Magento 2 Customer Segment extension aims to target desired customers and offer them services that they are demanding. Once you use this concept of segmentation and target relevant customers in the digital sphere for your Magento store, you will gain more benefits than before. So now, we would like to give you guys a brief guide of Magento 2 Customer Segment and the top list of these amazing extensions.
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Customer Segment (also called a market segment) is the practice of grouping a number of customers who share similar characteristics. It’s not only about matching customers with appropriate product offers but also about changing the way you approach your customers based on what you know about them. In short, the customer segment is to create relevant shopping experiences that build brand loyalty.
To solve that struggling scenario, the Magento Community has come up with Magento 2 Customer Segment extension that can address this exact merchant dilemma. It supports dividing customers/ visitors into separated groups based on common characteristics. Once companies can market individual groups, they can set up more effective and appropriate marketing strategies for each type of customer.
For example, the store owner can promote lower-priced items to younger groups and higher-priced premium items to older customers based on segment knowledge that shows the younger shoppers have less disposable income than the other.
Magento 2 Customer Segment extension can be applied by all businesses regardless of online or offline and whether size or industry. The module allows merchants to select suitable marketing efforts for various audience subsets in a way that achieves the best result.
Before, online store owners typically just focused their marketing efforts on appealing to the average buyers. Their targeted customers were not specific as they just want to attract large numbers of site visitors to their stores as much as possible. However, nowadays, customers are becoming more and more sophisticated in their shopping behaviors and this one-size-fits-all marketing strategy is no more effective.
The process of marketing segmentation will be more difficult if you’re targeting the wrong customer, the cost will be much more. Furthermore, the consequence will show in the reduction of conversion rates, order values, and profit margins. On the other hand, targeting the right buyers with customer segmentation will help to:
Sort customers based on their status: membership/ visitors/ normal customer/ wholesale customers, …
In this way, the admin will be able to recognize types of customers, generate target offers, and implement personalization in Magento 2 online store.
Create all segmentation rules and organize groups based on customer data. Segment customers based on powerful and flexible rules.
Variable rule conditions let store owners specify customer attributes that match the targeted customer they want. Follow this great function, the admin can easily include/exclude any conditions to make rule creation precise & the process of gathering customers becomes fast and easy.
The company can use generating-segment automation to define and create customer segments.
When a segmentation rule is built, the Magento 2 customer segment module will update & create a customer list according to the rule condition automatically.
The customer data can be based on demographic data, psychographic data, and activity-based data and display on a separate grid right below the rule.
The Match customer section collects all customers who in the segmentation and match with the segmentation rules.
Find more powerful Magento 2 extensions for amazing SITE MANAGEMENT!
By having Magento 2 Customer Segment extension, you and your business will have a concentrated view on how your shopper purchases their products. Here is the list of top Customer Segment modules for smart Magento 2 stores:
| Provider | Product | Price | Description | Detail Infor |
|---|---|---|---|---|
| Landofcoder | Magento 2 Customer Segment | $129.00 | Magento 2 Customer Segment supports Merchants in dividing a store’s customers into groups based on the customized rules and conditions. Sort customers by various criteria like date of birth, payment and shipping methods, sales amount, products added to cart,… By using flexible segmentation rules to arrange registered shoppers or visitors in groups, Magento customer segment makes sure precise targeted marketing campaigns will be applied.
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| Ahead works | Customer Segmentation for Magento 2 | $199.00 | The Customer Segmentation extension allows Merchants to segment users against custom rules and conditions.
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| Amasty | Customer Segmentation for Magento 2 | $199.00 | Accurately segment registered customers and guest visitors by orders, shipping addresses, shopping cart data and many other parameters. Use flexible rule conditions to create customer segments and automatically update segmentation lists by cron.
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| Mirasvit | Customer Segmentation Suite for Magento 2 | $149.00 | Customer segmentation is one of the central principles of marketing. The Magento 2 Customer Segment extension allows you to split customers into segments according to the rules and then use them in other extensions. It allows merchants to use communication channels with customers in the most effective way. Also, it will decrease the financial resources needed for marketing.
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| Knolseed | Magento extension Advanced Customer Segmentation and Predictive Analytics | Free | MageCloud partnered with KnolseedTech to offer Advanced Customer Segmentation and Predictive Analytics in your MageCloud panel for our simple 1-click installation option. To install this extension – create your account with MageCloud and launch a new Magento store. It takes only 3 minutes.
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We hope that this review can give you a big-picture of the available Magento 2 Customer Segment extension in the market. Now make your own decision – choose for yourself the best fit extension. We highly recommend the Magento 2 Customer Segment extension by LandOfCoder for the very useful and impressive features at a reasonable price.
To conclude, we would like to express our respect to all the vendors that have made this Top 5+ Magento 2 Customer Segment extension list! This is the most comprehensive list of best extensions on the internet and we are honored to have you as part of this!
If you want to add or remove an item in this list, feel free to submit your extension at Submit form.
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